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Using Mobile with In-Person Qual

Here at 20|20, we are seeing more and more projects that utilize technology in tandem with in-person research.  The trend has accelerated recently with the introduction of LifeNotes mobile journaling tool. LifeNotes gives respondents the ability to respond to moderator requests by posting a picture, video and/or comment to their personal “wall.”  The moderator can
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"7 Revolutions" by 2030

2030 will usher in a much more interdependent, less secure world dominated by Asian economies. This is the “sound-bite” conclusion I draw from an article titled, “7 Revolutions Ahead” that appeared in the Farm Journal’s March issue. The article is summarized from a presentation made by Johanna Nesseth Tuttle, VP of Strategic Planning for the
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NBCs Olympic-Sized Risk

I love companies that recognize the world is changing and are willing to take risks to meet that change head on. In 13 days the Summer Olympics will open.  Since 1964, NBC has been the lead network in broadcasting these Games.  Dick Ebersol is a legend in sports broadcasting and has been the brains behind
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Unilever QRC Accreditation to Meet "with limited success and acceptance"

Recently, we posted here about a new Unilever initiative to provide accredidation to ensure that their qualitative research consultants posess the skills Unilever requires. As one of the leading qualitative associations, QRCA has long discussed the notion of Qualitative Researcher Accreditation.  J.R. Harris is an industry veteran, a founding QRCA member, former President and long-standing Chair of
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MRA on the Upswing

Last week, I was thrilled to be inducted along with Janet Baldi‘ Senior VP of RTI Research, to the Board of Directors of the Marketing Research Association (MRA).   It was an honor to be nominated and to be elected.   This is an incredibly exciting time to be involved with MRA because of the amazing leadership, and
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Unilever Driving Qual Change through Accreditation

Two events in the UK this week highlighted the gulf that separates most researchers from the clients they seek to serve. Research-Live.com reported that Unilever is implementing a “new accreditation programme” for qualitative research suppliers.  The program will distinguish between “Research Leads” and “Moderators.”  To qualify, research providers will have to undergo about 3 hours
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P&G Makes Major Move to Asia

P&G announced yesterday that it is moving its Skin Care and Cosmetics unit to join its Baby Care unit in Singapore.   They want the leadership of these consumer brands to be near the biggest world markets with the greatest growth potential. This is a major step for a US-based, globally-competitive, consumer brand.  P&G has
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