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Nuggets from Best Practices, LLC's Innovation Report

Research Business Report’s latest issue highlights a study from Best Practices, LLC titled, “Consumer Marketing Research Innovation: Assessing New Tools, Technologies and Approaches to Understand and Communicate with Consumers.” With a title that long, I was a bit scared to try to read it. So, I was glad Bob Lederer at RBR provided some summary
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Announcing QualMeeting 2.0: Easier, Better and More Options than Ever

Sometimes innovation is a disruptive breakthrough. Sometimes innovation simply makes existing technology easier and more practical. Last week, 20|20 announced the release of QualMeeting 2.0.  Though not as “disruptive” as some of our other software, is is a dramatic step forward for the research industry since webcam interviewing will be easier, more reliable and have
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Passing of an Industry Icon: Bill Weylock

Today I learned that a friend and research industry icon, Bill Weylock, has passed away.  Lenny Murphy did a very good obituary on the GreenBook blog that gives a detailed outline of Bill’s legacy.  Here are a few of my recollections meant as a tribute to a leader and a friend. Bill was brilliant and an industry
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"How Brands Grow" Challenges Conventional Marketing

I just read a very thought-provoking marketing book and needed to share.  It calls into question many of the accepted notions of marketing and, therefore, marketing research.  Here are a few highlights from my notes.  If you find these interesting, I highly recommend you read the book. Kotler is wrong!   So says Byron Sharp and
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Research Coming to Emerging Markets

Emerging markets are exploding with growing economies and the growth of the middle class. As consumers in these huge markets gain disposable income, CPG and other categories must be ready. Without a doubt the emerging markets are the global consumer growth engine of the future. That is why companies are racing to establish distribution channels
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Facility Shake-Out on the Horizon?

Is a shake-out looming among focus group facilities?   Its definitely a topic among researchers at conferences and wherever “old quallies” gather.  The conversation usually revolves around the obvious fragmentation of our industry with all the new methodologies and capabilities popping up.  The speculation is that many facility owners may simply be holding on until
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