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"How Brands Grow" Challenges Conventional Marketing

I just read a very thought-provoking marketing book and needed to share.  It calls into question many of the accepted notions of marketing and, therefore, marketing research.  Here are a few highlights from my notes.  If you find these interesting, I highly recommend you read the book. Kotler is wrong!   So says Byron Sharp and
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Research Coming to Emerging Markets

Emerging markets are exploding with growing economies and the growth of the middle class. As consumers in these huge markets gain disposable income, CPG and other categories must be ready. Without a doubt the emerging markets are the global consumer growth engine of the future. That is why companies are racing to establish distribution channels
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Facility Shake-Out on the Horizon?

Is a shake-out looming among focus group facilities?   Its definitely a topic among researchers at conferences and wherever “old quallies” gather.  The conversation usually revolves around the obvious fragmentation of our industry with all the new methodologies and capabilities popping up.  The speculation is that many facility owners may simply be holding on until
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Mobile: "The Pocket Ethnographer"

“Mobile is an ethnographer in their pocket.” said Chris Jones of BrainJuicer today at the ESOMAR Qualitative Conference.  He was speaking of their success using mobile phones to conduct “self-ethnography.” His case study highlighted the differences between a brand’s segmentation definitions and how that people interact with that brand in real life.  For example, an
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New Online "Homework" Tool for In-Person Qual

Lets face it, focus group “homework” has not entered the 21st Century.  For decades, we sent respondents paper and pencil assignments or “diaries” and crossed our fingers hoping they will complete them.  Sometimes, you can find them completing the homework in the facility parking lot.  Some people forget completely.  Even when such “homework” is successful,
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Help for Research Cancelled by Hurricane Sandy

Yesterday, 20|20 sent out the following offer for free QualBoard software use for researchers with cancelled projects because of Hurricane Sandy.  The response has been overwhelmingly positive so I thought I would repost it here.  If you have a project cancelled and need help ASAP, let us know. Many researchers have projects cancelled because of
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