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Facebook, Inc. Ethical Dilemma

What happens when a research study has 689,003 participants? Recently Facebook and Cornell University partnered to study the spread of emotions in social media.  They conducted typical A/B testing with one control group and another group where the news feeds were altered and to see how positive and negative emotions were altered based on Facebook’s
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Qualitative Facial Expression Recognition Technology: How to use it

20|20 is very proud to be selected as the preferred partner for Affectiva’s new technology for qualitative research, Affdex Discovery.  Why is this important to qualitative researchers?  Put simply, it provides the first vivid, easy to use behavioral analysis tool that can be used in qualitative research in real time.  The technology actually informs the
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Simple Stimulating Statements: AQR/QRCA Conference in Tweets

Sometimes, the best reading is simple reading that makes you think. Last week, I attended the AQR/QRCA World Qualitative Conference in Budapest, Hungary (a fabulous city by the way).  The Twitter feed (#aqr/qrca)was very active.  Here is a collection of tweets.  Maybe one or more will stimulate a thought that will change your day. Relish
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Introducing Mobile GeoStories, On-Location Interviewing

Last week, researchers came a little closer to the holy grail of qualitative research:  standing with consumers as they make the purchase decision. 20|20 and Doyle Research announced GeoStories, a new service utilizing geo-location technology to identify consumers at the point of purchase and interview them.  The research service combines a mobile geo-location panel with
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The Looming Smartphone Research Crisis: Meeting the Challenge

Mobile.  Mobile.  Mobile.  Everyone wants mobile research.  Mobile access can put research in context like never before.  It’s the ultimate in meeting the consumer where they are rather than bringing the customer to where we are. For years, researchers have begged for more mobile.   We researchers see the promise and we love the idea
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