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Simple Stimulating Statements: AQR/QRCA Conference in Tweets

Sometimes, the best reading is simple reading that makes you think. Last week, I attended the AQR/QRCA World Qualitative Conference in Budapest, Hungary (a fabulous city by the way).  The Twitter feed (#aqr/qrca)was very active.  Here is a collection of tweets.  Maybe one or more will stimulate a thought that will change your day. Relish
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Introducing Mobile GeoStories, On-Location Interviewing

Last week, researchers came a little closer to the holy grail of qualitative research:  standing with consumers as they make the purchase decision. 20|20 and Doyle Research announced GeoStories, a new service utilizing geo-location technology to identify consumers at the point of purchase and interview them.  The research service combines a mobile geo-location panel with
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The Looming Smartphone Research Crisis: Meeting the Challenge

Mobile.  Mobile.  Mobile.  Everyone wants mobile research.  Mobile access can put research in context like never before.  It’s the ultimate in meeting the consumer where they are rather than bringing the customer to where we are. For years, researchers have begged for more mobile.   We researchers see the promise and we love the idea
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Nuggets from Best Practices, LLC's Innovation Report

Research Business Report’s latest issue highlights a study from Best Practices, LLC titled, “Consumer Marketing Research Innovation: Assessing New Tools, Technologies and Approaches to Understand and Communicate with Consumers.” With a title that long, I was a bit scared to try to read it. So, I was glad Bob Lederer at RBR provided some summary
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Announcing QualMeeting 2.0: Easier, Better and More Options than Ever

Sometimes innovation is a disruptive breakthrough. Sometimes innovation simply makes existing technology easier and more practical. Last week, 20|20 announced the release of QualMeeting 2.0.  Though not as “disruptive” as some of our other software, is is a dramatic step forward for the research industry since webcam interviewing will be easier, more reliable and have
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Passing of an Industry Icon: Bill Weylock

Today I learned that a friend and research industry icon, Bill Weylock, has passed away.  Lenny Murphy did a very good obituary on the GreenBook blog that gives a detailed outline of Bill’s legacy.  Here are a few of my recollections meant as a tribute to a leader and a friend. Bill was brilliant and an industry
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