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WPP to Emphasize "Insights"

This comes to us from www.mrweb.com.  Implications for qualitative? Insight at the Heart of New WPP January 22, 2009 Global communications group WPP is planning to move away from its role as a traditional media and advertising supplier, to concentrate on becoming a more insight-led organisation, says CEO Sir Martin Sorrell. Sorrell says this change
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Even Facebook wants in on the action

Facebook’s monetisation plan? Market research? 2nd February 2009, 11:40 pm Image by World Economic Forum via Flickr An article in today’s Daily Telegraph in London (Networking site cashes in on friends) reports that Facebook has plans to monetise in a way that it has been unable to do to date. It’s not advertising or charging
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Quant vs. Qual: A Good Basic Comparison (SigmaSurveys)

Qualitative Versus Quantitative Research Sun, 25th January, 2009 – Posted by Adam This article highlights the differences between qualitative and quantitative research, inherently showing the advantages and disadvantages of each method. It’s very similar in concept to the previous article of Primary versus Secondary Data. What is Qualitative Research: Research involving detailed, verbal descriptions of
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Narratives: Storytelling as a Research Art

Leap into Narratives Narratives, or storytelling, allow research participants to tell their story in an unstructured way that releases them from our structured questionning that sometimes suppresses key findings.  Such “unstructure” can lead to powerful, unexpected insights.  During narratives the participant expresses him/herself in ways that are unconventional and revealing of context, behaviour, relationships and
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2009: New Methods Gain, Traditional Qual Loses

Forrester Industry Report Executive Summary From December 2, 2008 Tough economic times will actually serve to turbocharge the “faster, cheaper, better” changes that have been revolutionizing the business of market research — but expect an increased emphasis on “cheaper.” To save dollars in 2009, more firms will use online survey tools themselves instead of outsourcing
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