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Up Brands in a Down Economy

Amongst all the bad earnings reports and economic news that leaves us quaking is a truism that is being played out by General Mills:  supporting strong brands pays off, even in weak econonomies.  For the entire article click on http://adage.com/article?article_id=134670. General Mills Thrives on Increased Marketing Spending Boosting TV Ads Hiked Cereal Sales, But Digital
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Sweet 16: Do's and Don'ts when dealing with facilities

Even us “old dogs” can use a reminder sometimes. Apparently our good friend Judy Langer is doing a lot of writing these days.  A few days ago we posted her Quirks article on ethnography.  Now she has teamed up with our friend Manny Schrager (owner of Consumer Centers of NY and NJ) to write an
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Qual: A tool for peace in Mindanao

Sometimes qualitative research can be inspiring.  For me, it has usually been in the midst of a focus group when a participant makes a comment and the light bulb goes off.  At those moments I nearly gasp with delight and wonder at the insight gained.  This is inspiring but in a totally different way.  This
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Primer for Qual End Users

The QRCA Professionalism Committe headed by one of my favorite people, Bob (J.R.) Harris, has developed a white paper for qualitative viewers.  The stated purpose of this paper is to: Enhance the learning of backroom viewers, thereby maximizing the value of the research Preempt the risk of making potentially costly viewing and/or listening errors Provide
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End Users' take on Ethnography

Ethnographic Research:  Trendy Method or Essential Tool? Judy Langer and Jon Last wrote an interesting article in the February issue of Quirks.  They interviewed 26 end users to get their perspecitives on the use of ethnography.  Some of the my highlights are included here.  Generally end users were very positive about the use of ethnography
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Dating the Brand for Valentines Day

KW Brand Blog (http://blog.kwbrand.com/WordPress/) gives us some brand advice appropriate for Valentine’s Day.  According to KW, brand strategy is more complicated than dating.  No wonder I can’t get it right.  For a timely perspective, keep reading.  And Happy Valentine’s Day.
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Cynefin Sense-Making Framework...a model for decision-making

In research and in management, we are solving problems.  As we know, not all problems are created equal.  There are many different approaches to many different problems.  A fascinating method for thinking about problem-solving is the Cynefin Sense-Making Framework developed by Professor David Snowden.  This framework divides problems into two broad categories:  ordered and unordered. 
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Grandma's getting online

Seismic Shift in Internet Age Mass by Jack Loechner, Wednesday, February 11, 2009, 8:15 AM According to surveys through 2008 by the Pew Internet and American Life Project, larger percentages of older generations are online now than in the past, and they are doing more activities online. Generation X (not Y) is the most likely group to bank,
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Zeldis Research makes the case for BBFG

This article appeared in the February edition of the MRA’s e-News.  No, we did not write the article.  However, we did find it very interesting and agree wholeheartedly with their conclusion, “Is a BBFG for every client and every project? Of course not. But it’s an increasingly important tool in our qualitative toolbox, and we
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