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Primer for Qual End Users

The QRCA Professionalism Committe headed by one of my favorite people, Bob (J.R.) Harris, has developed a white paper for qualitative viewers.  The stated purpose of this paper is to: Enhance the learning of backroom viewers, thereby maximizing the value of the research Preempt the risk of making potentially costly viewing and/or listening errors Provide
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End Users' take on Ethnography

Ethnographic Research:  Trendy Method or Essential Tool? Judy Langer and Jon Last wrote an interesting article in the February issue of Quirks.  They interviewed 26 end users to get their perspecitives on the use of ethnography.  Some of the my highlights are included here.  Generally end users were very positive about the use of ethnography
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Dating the Brand for Valentines Day

KW Brand Blog (http://blog.kwbrand.com/WordPress/) gives us some brand advice appropriate for Valentine’s Day.  According to KW, brand strategy is more complicated than dating.  No wonder I can’t get it right.  For a timely perspective, keep reading.  And Happy Valentine’s Day.
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Cynefin Sense-Making Framework...a model for decision-making

In research and in management, we are solving problems.  As we know, not all problems are created equal.  There are many different approaches to many different problems.  A fascinating method for thinking about problem-solving is the Cynefin Sense-Making Framework developed by Professor David Snowden.  This framework divides problems into two broad categories:  ordered and unordered. 
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Grandma's getting online

Seismic Shift in Internet Age Mass by Jack Loechner, Wednesday, February 11, 2009, 8:15 AM According to surveys through 2008 by the Pew Internet and American Life Project, larger percentages of older generations are online now than in the past, and they are doing more activities online. Generation X (not Y) is the most likely group to bank,
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Zeldis Research makes the case for BBFG

This article appeared in the February edition of the MRA’s e-News.  No, we did not write the article.  However, we did find it very interesting and agree wholeheartedly with their conclusion, “Is a BBFG for every client and every project? Of course not. But it’s an increasingly important tool in our qualitative toolbox, and we
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Winning Clients: An End User Perspective

Regina Lewis, PhD and VP of Global Insights for InterContinental Hotels Group gave an “End User’s Perspective” at the MRA’s CEO Summit.  Here are some notes from her presentation that you might find helpful the next time you try to land that big account. During a recession, end users are often understaffed but still have
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Simon Chadwick on the MR industry

Simon Chadwick is CEO of CAMBIAR, a change management company.  He is also affiliated with Peanut Labs and is the Editor-in-Chief of Research World which I happen to think is a wonderful publication from ESOMAR.  He spoke at the opening session of MRA’s CEO Summit.  Here is a summary of his comments according to my
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A handful of ideas for online communities in '09

FreshNetworks.com is a blog on using online communities.  This article highlights 5 research ideas for online communities.  I’ve included the bullets here.  For the full article click on the headline below to link to the full article.   Five ways to use an online research community in 2009 23rd December 2008, 12:39 pm It’s almost
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You can run but you can't hide.

I got this off the Ad Age site.  Its not qualitative but it is cool.  http://adage.com/digitalnext/post.php?article_id=134330   Google Takes Social Networking on the Road Maps App Lets You Share Your Location with Friends Posted by Lee Mikles on 02.04.09 @ 09:10 PM Google Latitude Google today announced yet another addition, called Latitude, to its mobile
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