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New Book: America in Focus

I came across this new book about focus groups and wanted to share it.  The author is self-proclaimed, “The Focus Group Guy.”  I don’t know him and have not read the book so I cannot endorse it.  Howevever, I thought you might want to know its out there. According to the website (http://americainfocusthebook.com/) the book
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Bulletin Boards useful for studying cancer patients

The following abstract is from an article in BMC Medical Research Methodology of the use of bulletin boards to reach cancer patients, specifically pediatric patients.  We have conducted QualBoard studies among physicians and patients for many years and found the methodology to be very effective because of its asynchronous nature and, in many cases, the anonymity
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Tropicana: Up-to-date isn't always better

Like “New Coke,” Tropicana recently made a serious packaging boo boo by “updating” their carton and sacrificing their brand identifiers.  Unfortunately, the carton looked more modern but also lost all the brand identity loyal Tropicana users needed to quickly pick out their favorite juice.  This article comes from designer Patrick Algrin who has a blog
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Millward Brown acquires qual shop for "insights"

Direct from Mr. Web (www.mrweb.com). Its good news that the big guys are investing in qualitative assets.  The following article outlines Millward Brown’s recent acquisition of Alsted Research, a Danish qual firm.  This is especially interesting given Sir Martin Sorrell’s assertion, reported in this blog on February 4, that WPP Group (Millward Brown parent) will be
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HBR Touts Ethnography

Ken Anderson is an anthropologist at Intel.  In this Harvard Business Review article, Mr. Anderson discusses the use of ethnography at Intel and its importance as a strategic research tool.  The first couple of paragraphs are provided below.  The following link will take you to a longer introduction to the article and the opportunity to
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Branding, Emotions and BlackJack

Our colleague, Sharon Livingston specializes in qualitative branding research.  Over the years she has developed some techniques surrounding emotions and brands that are interesting and helpful to qualitative researchers dealing with brand identity issues.  To that end she has also developed a set of archetype cards which she provides at www.iconicards.com.  The following article from
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Up Brands in a Down Economy

Amongst all the bad earnings reports and economic news that leaves us quaking is a truism that is being played out by General Mills:  supporting strong brands pays off, even in weak econonomies.  For the entire article click on http://adage.com/article?article_id=134670. General Mills Thrives on Increased Marketing Spending Boosting TV Ads Hiked Cereal Sales, But Digital
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Sweet 16: Do's and Don'ts when dealing with facilities

Even us “old dogs” can use a reminder sometimes. Apparently our good friend Judy Langer is doing a lot of writing these days.  A few days ago we posted her Quirks article on ethnography.  Now she has teamed up with our friend Manny Schrager (owner of Consumer Centers of NY and NJ) to write an
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Qual: A tool for peace in Mindanao

Sometimes qualitative research can be inspiring.  For me, it has usually been in the midst of a focus group when a participant makes a comment and the light bulb goes off.  At those moments I nearly gasp with delight and wonder at the insight gained.  This is inspiring but in a totally different way.  This
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