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MRA's Industry Index Down Again

MRA just released its Research Industry Index for 1st Quarter, 2009.  The index is at its lowest point since the Index was first calculated in 4th quarter, 2007.  Staffing levels, booked revenue and RFPs began their decline in the 1st quarter, 2008 and have continued through this past quarter.  The report suggests that signs point to a
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Listening to Buzz: Threat or Opportunity

How are qualitative researchers going to incorporate passive listening when we have spent our lives being trained in active listening techniques? The proliferation of social media, blogs and other user generated content has spawned a new form of research that aggregates millions of online discussions related to a brand or concept or anything else.  Marketers
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10 Tips for QualBoard Moderating

I’ve been getting a lot of questions about moderating online bulletin boards (QualBoards).  So, I decided to list some recommendations for people who might be new or just want to see if they can pick up a new tip or two.  The tips are in the “Pages” section of QualBlog to the right ===> If
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Researchers "tweeting" their day away

Twitter, a booming fad…or revealing trend?  Regardless of your view, Twitter is undoubtedly the talk of the net.  It seems as if everyone is “tweeting.”  Tweeting has expanded into the professional sectors with professionals of all shapes and stripes (including the President of the US) tweeting their day away.  So, maybe its time to talk
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NSF speaks on qualitative research

Rarely do you find an academic science foundation producing a serious paper on qualitative research.  While browsing the internet, I came across a paper that the National Science Foundation published following a 2003 workshop.  The paper titled “Workshop on Scientific Foundations of Qualitative Research” is an academic paper that laid out a roadmap for the
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Why Weird Words Make Great Brand Names

Naming.  We do it all the time in focus groups.  Frankly, sometimes I wonder if we are doing the name justice by tossing it out in a focus group to get “top of mind” responses.  Does a name make a brand?  Probably not.  The brand support goes farther than the actual name.  There are too
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A Strategist's Case for Qualitative Research

As qualitative researchers we sometimes “know” we are getting the answers but we don’t have the statistical precision of a quant methodologist to prove our point.  Subjective arguments just don’t carry the same gravitas as objective, quantitative ones.  With that frustration in mind, I have lifted a portion of a post by Victoria Else from
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Brand Creative Testing Using Mind Clouds

All moderators have asked themselves whether to introduce advertising creative early in the focus group to minimize bias or later in the group to better understand context.  Emiel Van Wegen offers the following specific advice on how to conduct a focus group on new advertising creative.  Emiel writes a blog, Research Reinvented, that can be
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