Aptly titled “Gladiators of Insights,” the Insight’s Association Southwest, Southeast, and Northwest joint conference took place April 4-6th in Las Vegas. The event was focused on education, networking and open discussion among industry leaders. The agenda of presenters was robust and offered fascinating perspectives on key issues impacting brands and consumers — so fascinating, inRead more
The Insights Association’s Southern California, Southwest, Southeast and Northwest chapters recently held their 32nd annual joint chapter conference in Las Vegas at Caesars Palace. Given the location and the content focus, this year’s event was cleverly titled “Gladiators of Insights.” What I love about the way the Insights Association organizes events is the true emphasisRead more
We believe success is defined by business growth, and business growth stems from actionable, confident insights — which brings us to why we’re here today. Last month, we introduced a series on research pet peeves – those industry problems preventing impactful insights. Naturally, we turned to research to discover what was standing in the wayRead more
Anatomy of Typical Project I spend time nearly every day talking with clients or prospective clients, exploring what’s going on inside their businesses, what consumer questions they need to answer, and, eventually, how we can help them get those answers. We ask hard questions, and the discussion can take us through complicated stuff that requiresRead more
With the recent news coverage surrounding Cambridge Analytica and their use of data gathered from Facebook, many individuals are concerned about their personal data. So we wanted to take a moment and share how we here at 20|20 use social media data in our market research. Does 20|20 leverage any social media platforms for itsRead more
A Modern Family vs. All in the Family: Has the Role of Brand Families Changed in the Mind of Consumers?
Like all good things, items that get used daily – like shampoo or toothpaste – come to an end. The vast amount of store shelves and online shopping options give us a never-ending sea of choices when it comes to replenishing our daily essentials. So, how do we decide what to buy? This debate hasRead more
Guns and Corporate America: What are the business implications of Walmart and Dick’s Sporting Goods taking a stand on public policy?
Insight Into Consumer Reaction Here at 20|20, we’re media junkies and research geeks, so we love gaining insight on buzzworthy happenings. Periodically we run quick-turn studies using our nationwide panel to get a pulse on current events, news, and hot topics and gauge consumer reaction. Recently, Walmart, Dick’s Sporting Goods, and Kroger, among other companiesRead more
This week, I had the privilege to attend the Quirks Event in Brooklyn. While I speak with clients and prospective clients on the phone every day, the event provides a great opportunity to talk with them in person, as well as to attend some of the learning sessions and network with other industry suppliers. FromRead more
Following a year of headline news coming from the White House, (most) eyes were on President Trump as he delivered his first State of the Union Address on January 30. In order to capture a quick pulse on reactions, we took to Facebook to poll nearly 1,000 of our 20|20 Panel page followers after theRead more
Welcome to 2018 – over 75% of Americans own smart phones, cars will soon drive themselves, and Alexa is telling you the weather while commanding your robotic vacuum to clean the floors. With so much cutting edge technology, market research should be a breeze, right? As players in this industry we know this unfortunately isn’tRead more