With the recent news coverage surrounding Cambridge Analytica and their use of data gathered from Facebook, many individuals are concerned about their personal data. So we wanted to take a moment and share how we here at 20|20 use social media data in our market research. Does 20|20 leverage any social media platforms for itsRead more
A Modern Family vs. All in the Family: Has the Role of Brand Families Changed in the Mind of Consumers?
Like all good things, items that get used daily – like shampoo or toothpaste – come to an end. The vast amount of store shelves and online shopping options give us a never-ending sea of choices when it comes to replenishing our daily essentials. So, how do we decide what to buy? This debate hasRead more
Guns and Corporate America: What are the business implications of Walmart and Dick’s Sporting Goods taking a stand on public policy?
Insight Into Consumer Reaction Here at 20|20, we’re media junkies and research geeks, so we love gaining insight on buzzworthy happenings. Periodically we run quick-turn studies using our nationwide panel to get a pulse on current events, news, and hot topics and gauge consumer reaction. Recently, Walmart, Dick’s Sporting Goods, and Kroger, among other companiesRead more
This week, I had the privilege to attend the Quirks Event in Brooklyn. While I speak with clients and prospective clients on the phone every day, the event provides a great opportunity to talk with them in person, as well as to attend some of the learning sessions and network with other industry suppliers. FromRead more
Following a year of headline news coming from the White House, (most) eyes were on President Trump as he delivered his first State of the Union Address on January 30. In order to capture a quick pulse on reactions, we took to Facebook to poll nearly 1,000 of our 20|20 Panel page followers after theRead more
Welcome to 2018 – over 75% of Americans own smart phones, cars will soon drive themselves, and Alexa is telling you the weather while commanding your robotic vacuum to clean the floors. With so much cutting edge technology, market research should be a breeze, right? As players in this industry we know this unfortunately isn’tRead more
Tis the season to be thankful. With Thanksgiving right around the corner, here at 20|20 we’ve been counting our blessings, and one of the biggest things we are grateful for is the support we’ve received throughout 2017. Because of our clients, we are able to give back to our communities and others around the world.Read more
We’re thrilled to announce the launch of the first phase of QualBoard version 4.0. QualBoard is one of 20|20’s flagship solutions, and our team has been working non-stop over the last 18 months to reinvent it, using what we’ve learned about conducting digital research since launching the first version of the platform nearly two decadesRead more
Recently, we were asked by a major media outlet to gauge consumer reaction to the new Facebook Watch feature that launched in the U.S. in September. We were curious to see how it aligned with other digital video platforms and where it stood in competition against the incumbent giants of the field Netflix, Hulu, andRead more
Two years ago as the team settled into our current Nashville location, they couldn’t help but notice the increased amount of windows the new building offered. At first, they marveled at the view of the city. Then as the windows shed more light into the office, they noticed the challenges, struggles, and brokenness the NashvilleRead more