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Insights Association 32nd Annual Joint Event: Recap Part 2

Aptly titled “Gladiators of Insights,” the Insight’s Association Southwest, Southeast, and Northwest joint conference took place April 4-6th in Las Vegas. The event was focused on education, networking and open discussion among industry leaders.  The agenda of presenters was robust and offered fascinating perspectives on key issues impacting brands and consumers — so fascinating, in
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Insights Association 32nd Annual Joint Event: Recap Part 1

The Insights Association’s Southern California, Southwest, Southeast and Northwest chapters recently held their 32nd annual joint chapter conference in Las Vegas at Caesars Palace. Given the location and the content focus, this year’s event was cleverly titled “Gladiators of Insights.” What I love about the way the Insights Association organizes events is the true emphasis
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Research Pet Peeves: Surprise Objectives

We believe success is defined by business growth, and business growth stems from actionable, confident insights — which brings us to why we’re here today. Last month, we introduced a series on research pet peeves – those industry problems preventing impactful insights. Naturally, we turned to research to discover what was standing in the way
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Simplicity of Working with Us

Anatomy of Typical Project I spend time nearly every day talking with clients or prospective clients, exploring what’s going on inside their businesses, what consumer questions they need to answer, and, eventually, how we can help them get those answers. We ask hard questions, and the discussion can take us through complicated stuff that requires
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20|20's Data Security Policies: How We Use Social Media Data in Our Market Research

With the recent news coverage surrounding Cambridge Analytica and their use of data gathered from Facebook, many individuals are concerned about their personal data.  So we wanted to take a moment and share how we here at 20|20 use social media data in our market research. Does 20|20 leverage any social media platforms for its
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Guns and Corporate America: What are the business implications of Walmart and Dick’s Sporting Goods taking a stand on public policy?

Insight Into Consumer Reaction Here at 20|20, we’re media junkies and research geeks, so we love gaining insight on buzzworthy happenings. Periodically we run quick-turn studies using our nationwide panel to get a pulse on current events, news, and hot topics and gauge consumer reaction. Recently, Walmart, Dick’s Sporting Goods,  and Kroger, among other companies
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State of the Union 2018 Poll

Following a year of headline news coming from the White House, (most) eyes were on President Trump as he delivered his first State of the Union Address on January 30. In order to capture a quick pulse on reactions, we took to Facebook to poll nearly 1,000 of our 20|20 Panel page followers after the
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