QuickQual
Gather In-Depth Consumer Insights in 14 Days
Have you ever said, “I just don’t have time for the qualitative part of this project?” or “Why do qual projects take so darn long?” Aggravating, isn’t it? Qualitative research has been slow, inefficient and costly.
Well, no more! That madness ends today with QuickQual™! Built around our QualBoard™ bulletin board platform, QuickQual™ takes advantage of proprietary processes, technology and a dedicated Qualitative Assistant to deliver 14-day (or less) project turnaround on consumer studies in the US. And all for one simple, bundled price.
QuickQual™ defines a new category called “Assisted Qualitative” that delivers on the Internet’s promise of speed and efficiency. In addition, our Qualitative Assistant is your research concierge, guiding you through the entire process. QuickQual™ is the perfect marriage of technology and qualitative expertise. Here’s how it works:
- The 14-day clock starts when we receive the specs* for the project.
- The process starts with an up-front planning session with your dedicated Qualitative Assistant to help us better understand the needs and goals of your project.
- The Qualitative Assistant writes the screener to help find the best participants and provides guidance as you write your discussion guide.
- 20|20 recruits using our standard, high-quality recruiting methods; your QualBoard™ can include up to 20 participants.
- Your QualBoard™ can run for up to 3 days.
- The Qualitative Assistant loads the discussion guide, participants and all stimuli.
- The Qualitative Assistant keeps the participants engaged and provides limited probing as needed.
- The Qualitative Assistant tags key content in the discussion for use during analysis.
- The Qualitative Assistant creates and delivers a daily “Highlights Report.”
- 20|20 provides our standard, world-class user and technical support.
- After the project closes, we send the incentives to the participants.
- The Qualitative Assistant then provides a complete, customized report and transcript package.
* Not all projects can be conducted using QuickQual™ based on the project parameters. Please call for details.
Why QuickQual™?
QuickQual™ really does deliver on the old adage of “Better – Faster – Cheaper.” And “Easier.”
Better because QuickQual™ is built on QualBoard™ – the #1 bulletin board software in the industry – providing a level of insight not often found in traditional qualitative research. In addition, QuickQual™ works for nearly everyone. In fact, it was developed for two distinct groups… client-side marketers and researchers who conduct their research in-house and medium-to-large research agencies looking to get things done faster.
Faster… compare the 14-day turnaround of QuickQual™ to weeks on the road, traveling from city-to-city conducting focus groups to gather your insights. We’ve even eliminated the time-wasting bidding process.
Cheaper… at less than $10,000 per project (for everything, including recruiting and incentives!), QuickQual™ can save tens of thousands of dollars over traditional qualitative projects.
QuickQual™ is significantly Easier than traditional research, or even standard online qual research. Our experienced Qualitative Assistant takes care of the myriad details associated with every project (participants, screeners, discussion guides, stimuli, transcripts, help with probing, etc.), allowing you to focus on gathering insights.
And maybe most importantly, QuickQual™ is available only from 20|20 Technology, a world leader in software, service and support for online qualitative research:
- Founded in 1986
- QualBoard™ is the industry’s best bulletin board platform
- Doing online research and nationwide recruiting since 2001
- The largest and most experienced Project Management team in the industry
- 24/7 Support
For more information or to book your QuickQual™ project today, call us 800-737-2020 or send an email to quickqual@2020research.com. You’ll be glad you did.
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