Have you ever wanted to analyze a series of questions together? With question merging, our latest enhancement to QualBoard®, now you can.

This convenient feature lets you take responses to both a root question and supporting questions and combine them into a single transcript or report for easier analysis.  It’s not even limited to a single board – as long as the questions are the same type (for example, all text responses or all multiple choice) you can merge related questions across projects.  To get started, simply select the question merging button from the transcript view.

We think this enhancement will open up a world of possibilities for you.  Just imagine looking at a theme from a past project and comparing it to a current one. Or running boards across multiple markets and synthesizing the results. Or even creating concept rotations and merging each exposure group’s answers into a single report.