Studies take place on your schedule. Just pick the date and time…and you’re set. No facility availability to worry about, no travel and no logistics. Plus, QualMeeting™ eliminates the time lost with planes, hotels and taxis. It also virtually guarantees 100% participation; participants log-in from wherever they like—work, home or the corner coffee shop.
Nearly any project that can be conducted in-person can be conducted using QualMeeting™…focus groups, IDIs, concept testing, product testing, and more. Plus, with its enhanced feature set, it is an ideal replacement for telephone interviews.
The average in-person project takes place in multiple cities. Moderator and client travel-related expenditures can easily exceed $15,000. With QualMeeting™, 100% of those dollars are saved, which can mean a more cost-effective project or even an expanded project for the same budget.
In-person research is geographically constrained, often eliminating key target segments simply because of where they live. With QualMeeting™, those barriers to success no longer exist. The projects become more inclusive. Now, the recruiters can focus on finding the right participants, regardless of where they live. And better participants mean better research.