QualLink™ is the first technology that facilitates the seamless integration of quant and qual through a rich online discussion by your survey participants. It allows you to integrate the data collected during the survey to enrich your qualitative discussion. Simply identify qualifying criteria in your survey and QualLink™ pushes selected participants directly into a moderated QualBoard® discussion.

Included in QualLink™

  • Convenient and reliable quant to qual hybrid research methodology.
  • Group tagging capabilities for easy segmentation.
  • Quick and easy method of routing participants from your survey to QualBoard®.
  • Backed by 20|20′s Global Support Team.

Enhance your research


The world’s most advanced online research platform.

QualBoard® Mobile™

Participants can answer moderator questions, upload video and pictures, post LifeNotes™ journals—all on the go.

QualBoard® +Plus™

Add on QualBoard® +Plus™ for truly exceptional bundled service. Focus on the research—we’ll take care of the rest!


Respondents can easily upload pictures, video, and comments anytime, anywhere for mobile journaling activities.

QualBoard® Global™

A bundled package of software and services designed specifically for global research projects.


Revolutionary concept testing and markup tool allows respondents to evaluate advertising, concepts, copy, web pages, etc.

Right Sized Communities

Create a pre-recruited panel of participants with your specific criteria for a long-term research study at your convenience.


With a webcam-enabled QualBoard®, participants can record video responses to questions directly onto the board.

Advanced Reporting

Client-friendly deliverables generated within a matter of minutes.