Our revolutionary First Impression feature allows you to capture unbiased, “gut reaction” opinions about each concept or idea, then use the markup tools to gather deeper feedback.
QualLaborate™ allows you to rotate or randomize your concepts bias. Participants can mark up ads, brands, images, product labels, documents, pamphlets, and more.
The integrated reporting makes analysis easy. No more external tables or Excel spreadsheets. It’s all in one place. QualLaborate™ includes both pre-packaged and ad-hoc reports that make easy work out of analyzing your data and jumping right in to your findings. You can pull a wide range of reports, including heat-maps, click-maps, and even the “raw data” for analysis in other applications.