In addition to our three very popular eBooks published in 2012, 20|20 has been compiling a learning center full of white papers, case studies, a glossary and articles that are designed to provide research professionals resources to do better research. Here are the five most-visited links in our Learning Center in 2011. Beginner tips, a glossary of terms and case studies providing examples of other professionals doing research were at the top.
1. Qualitative Research Glossary
Our glossary is updated constantly and includes key qualitative research terms, from Interactive Voice Response (IVR) research to open-ended questions to chat room focus groups.
2. Case Study: GfK Healthcare and 20|20 Partner on Online Diary to Gauge Patients’ Feelings About Medication
To gain qualitative insights on why certain patients take their medication regularly and others do not, GfK Healthcare and 20|20 needed to develop a space where patients could honestly reveal their reasoning on their own terms. They used 20|20’s bulletin board focus group product QualBoard where each patient could express him or herself with a Flip video camera in an intimate, online diary setting. The project results were highly successful. Read on for a more in-depth look.
3. Using Online Qualitative Research Tools for Co-Creation
20|20’s online products QualBoard and QualLaborate can improve the co-creation process of developing new products with consumer input. By allowing you the space online to reach across cities and states to reach key consumers, the entire research process has better and more affordable access to your target consumer market. Check out the rest of 20|20’s break down to understand how online tools can aid your qualitative research initiatives.
4. Beginner Tips for Online Qualitative Research
It’s not always easy to transition from traditional qualitative research methods to online tools, but the benefits of merging the two can be enormous. Follow Betsy Hoag and Katerina Makatouni’s tips to excel at online qualitative research like a pro.
5. Case Study: Country Music Association Gleans Real-Time Event Feedback with Mobile Qualitative Research
The Country Music Association (CMA) Music Festival wanted qualitative research insights from the attendees, so they used 20|20’s mobile qualitative research platform QualAnywhere for a multi-day mobile focus group. The group was moderated through text messages and was able to record the attendees’ experiences as they occurred during the event. Read on for a look at the successful results!