Will Today's Market Research Be Obsolete Tomorrow?

One day my 23-year-old daughter saw a typewriter sitting on a desk. She looked up at me and asked, “What kind of computer is that?”  Technology is moving fast and our world is changing rapidly.  It’s not just the horse and buggy that we know mostly from the history books. Here is an article on the things that became obsolete in the last decade.

The article itself is fun, but its also thought-provoking. It made me think of the impact on research. Here are questions it inspired for me.

  • How do we better utilize the mobile phone for data collection?
  • If everyone has broadband, can a researcher “be there” at virtually any time and any place?
  • If information is nearly perfectly available, what is the implication on marketing?
  • If print ads and television ads are gone, will all ad testing be online?

How does this list inspire you or make you question the future of market research?

One Comment
  1. I think as long as you keep a hold on current technology without going overboard that it won’t become obsolete. There is such thing as becoming too “current, with it, or hip” I think you guys have a very nice balance going on!

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