What We Learned at ESOMAR Congress

The following is a guest post from Steve Henke, 20|20 president, who was in Amsterdam earlier this week for the ESOMAR Congress. Here are his thoughts from the last two days of the conference:

Days 2 and 3 at the ESOMAR stayed busy… though everyone seemed to get a later start on these days. Clearly, many of the delegates were taking advantage of the evening social activities and just Amsterdam itself (which, by the way, is an incredible city!).

What we heard in the booth stayed consistent with the the first two days… “We’re interested in online qual and know that it’s time to get involved.” In fact, when I got back to my office this morning, there were already several messages from attendees at the Congress – anxious to get started with us!

Interestingly, the content of the Congress didn’t really reflect this sentiment. There were only a couple sessions covering either online qualitative research or mobile qualitative research. I thought that was odd. The hot topic was gamification – using game-playing to engage participants at a higher level. Seems to me a little like putting the cart before the horse.

But all in all, it was a good and valuable 4 days. Next year’s Congress will be held in Atlanta. We’ll see you there.

3 Comments
  1.  Hello, there will be Asia Pacific 2012 in Shanghai by Esomar. As a qualitative consultant in China, I think many attendees will be so interested to meet up with you for more infomation on online tools or mobile tools on this developing market with extremely high mobility…

    Hope to see your presentation or booth in Shanghai!

  2. Since then, many of these withdrawal requests have been processed and the money returned to their rightful owners, but the length of time that it took for these requests to be processed is truly alarming. Some reported that it took weeks, even months for this to happen. The major excuse that was offered up by 4XP was that a few of their customer representatives had quit the company and the emails directed to them simply fell through the cracks. I don’t know about you, but to me this is simply not good enough.

Leave a reply