Report from Athens: Online Qualitative Research a Hot Topic

From Steve Henke at the ESOMAR Congress in Athens Greece.

The first day of the ESOMAR Congress was an exceptional day for us with very good attendance and a high energy throughout the exhibit hall and the sessions.  There is a really good vibe here!  Researchers are here from around the world, we talked to people in our booth representing at least 15 different countries on the Congress’ first day.

Online qualitative research is a hot topic. The consensus seems to be that Europe is a bit behind the US in online qualitative research adoption – but not too far behind.  It’s also very hot topic in the sessions.  So, online qualitative is growing in Europe almost as fast as the US.

Also, Judy Langer and Sharon Dimoldenberg’s presentation on Current and Emerging Trends in Qualitative Research was very well received.  Many thanks to them for their confidence in the 20|20 Research online research software.

By the way, Athens is a remarkable place to visit! I encourage anyone who can to get here and enjoy this city.  More on the Congress tomorrow.

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