Observations From Day 1 of ESOMAR

The following is a guest post from Steve Henke, 20|20 President, who is in Amsterdam this week at ESOMAR Congress.

Today was another very busy day for us… with a slew of researchers visiting our booth all day long. Isaac Rogers and I had a blast!

A few observations:

1. As I mentioned in yesterday’s post, nearly everyone who has stopped by the booth has had no experience with online qualitative research. The good news, though, is that their sentiment is that they need to know about it. Contrast that with ESOMAR in Athens last year when there was more of the “We’re not ready for it yet” feedback. The fact is, they know it’s coming and they need to get on board.

2. While 20|20 has an array of online research software platforms to fit most any need, the two that seem to be generating the most interest here are QualAnywhere for mobile qualitative research (a great platform for those countries with low Internet penetration) and QualLaborate, a new addition to our Qualboard platform that provides for true qualitative concept testing and image mark-up.

3. Larry Gold from Inside Research came up to me and said that 20|20 was “infamous!” Concerned, I asked why he said that. His response was that we had quickly grown to become a worldwide leader in online qualitative research. It was kind of nice to hear that – unsolicited – from someone outside the company.

Our ESOMAR contact told me that they had well over 1,000 registered delegates for this event! That’s great news.

The only bad news so far… no info on where next year’s ESOMAR Congress takes place. Stay tuned…

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