I came across this new book about focus groups and wanted to share it. The author is self-proclaimed, “The Focus Group Guy.” I don’t know him and have not read the book so I cannot endorse it. Howevever, I thought you might want to know its out there.
According to the website (http://americainfocusthebook.com/) the book is less about technique than it is about what the author, Robert J. Burgess, has learned about American life through “more than 2000 focus groups.”
If you read it or know anything about it, please leave a review.