QualBoard®: The world’s most advanced online research platform

QualBoard® takes advantage of threaded “Bulletin Board” technology. QualBoard® participants log in at times and from locations that are convenient to them, answering questions posted by a moderator while reading and responding to the other participants’ comments. A QualBoard® typically takes place over a 3-7 day period—with respondents participating 2-3 times each day. Because of the longer timeframe and the come-and-go nature of the discussion, most QualBoard® discussions have 10-30 participants rather than 8-10, common with in-person or real-time online groups.
QualBoard® with webcams is the most complete qualitative software platform available anywhere. By integrating webcam technology, researchers can gather all the richness of a participant’s response—body language, tone of voice, and emotion- with the convenience of an online bulletin board discussion.

What are the benefits to using QualBoard®?

Because the platform is asynchronous, participants can login at their convenience. You don’t have to worry about scheduling interviews; participants give feedback on their schedule.
QualBoard® offers a variety of question types—standard Text Response, Multiple Choice and Multiple Answer with a built-in graph capability so you can chart responses, and a Media Response type which helps participants easily upload an image or video from their computer or smartphone. In Webcam-Enabled boards, participants can record their video response directly to the board with one-click recording, no additional uploading required. You can also use our QualLaborate™ markup tool to generate heat maps during concept testing. 
The average in-person project takes place in multiple cities. Moderator and client travel-related expenditures can easily exceed $15,000. With QualBoard®, 100% of those dollars are saved, which can mean a more cost-effective project or even an expanded project for the same budget.
Pull transcripts of the entire discussion thread or use our segmentation options. You can pull transcripts based on tags, such as “user” or “non-user” and follow their discussion individually. Our Advanced Reports offer even more options to help you in your analysis.
This innovative platform also includes EasyClip™, our easy-to-use video editor that allows researchers to quickly find and keep the key webcam moments they need. With EasyClip™ users can create their own video montages and download them to a computer desktop or drop it into a report or PowerPoint™ presentation. Powerful and insightful, QualBoard® with webcams really helps researchers capture the whole story.

Enhance your research

QualBoard® Mobile™

Participants can answer moderator questions, upload video and pictures, post LifeNotes™ journals—all on the go.

QualBoard® +Plus™

Add on QualBoard® +Plus™ for truly exceptional bundled service. Focus on the research—we’ll take care of the rest!


Respondents can easily upload pictures, video, and comments anytime, anywhere for mobile journaling activities.

QualBoard® Global™

A bundled package of software and services designed specifically for global research projects.


Revolutionary concept testing and markup tool allows respondents to evaluate advertising, concepts, copy, web pages, etc.


Seamlessly integrates QualBoard® with your survey software so you can do in-depth follow-up of your quantitative studies.

Right Sized Communities

Create a pre-recruited panel of participants with your specific criteria for a long-term research study at your convenience.


With a webcam-enabled QualBoard®, participants can record video responses to questions directly onto the board.

Advanced Reporting

Client-friendly deliverables generated within a matter of minutes.