QualBoard 3.0™

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In 2001, 20|20 Research launched the very first version of QualBoard™ and since that time, it has been home to thousands of successful online projects.  Our experience and expertise grew over time, as did our reputation in the industry.

Our position as industry leader was further cemented in 2009 with the launch of QualBoard™ 3.0, a new generation of online bulletin board platforms for qualitative research.

QualBoard™ takes advantage of threaded 'Bulletin Board' technology. QualBoard™ participants log in at times and from locations that are convenient to them, answering questions posted by a moderator while reading and responding to the other participants' comments. All of the discussion is visible onscreen to the client observers in a "virtual backroom."


A QualBoard™ typically takes place over a 3-7 day period - with respondents participating 2-3 times each day. Because of the longer timeframe and the come-and-go nature of the discussion, most QualBoard™ discussions have 10-30 participants, rather than 8-10 common in in-person or real-time online groups.

Projects take on a whole new level of interactivity with QualBoard™ 3.0. With the ability to embed video and other multimedia with the click of a button, QualBoard™ allows you to tap into the rich world of user-generated content and self-ethnographic activities. Projects can include a vast array of multimedia stimuli that keep participants engaged throughout the study.

Analysis in QualBoard™ 3.0 allows a researcher to organize, understand and categorize their research quickly and easily.  From instantly searchable and downloadable transcripts to a full media gallery, QualBoard 3.0 gives researchers the tools and features they need to be more productive and provide a deeper analysis.



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