The QRCA Professionalism Committe headed by one of my favorite people, Bob (J.R.) Harris, has developed a white paper for qualitative viewers. The stated purpose of this paper is to:
- Enhance the learning of backroom viewers, thereby maximizing the value of the research
- Preempt the risk of making potentially costly viewing and/or listening errors
- Provide QRCA members with a solid business-building tool.
QRCA has given me permission to post this in the hope that it might be helpful to you and/or your clients. You can access this document at: http://www.qrca.org/associations/6379/files/Observing%20QR%20ProCom%20final.doc