The QRCA Professionalism Committe headed by one of my favorite people, Bob (J.R.) Harris, has developed a white paper for qualitative viewers.  The stated purpose of this paper is to:

  • Enhance the learning of backroom viewers, thereby maximizing the value of the research
  • Preempt the risk of making potentially costly viewing and/or listening errors
  • Provide QRCA members with a solid business-building tool.

QRCA has given me permission to post this in the hope that it might be helpful to you and/or your clients.  You can access this document at:  http://www.qrca.org/associations/6379/files/Observing%20QR%20ProCom%20final.doc