Presentation: Qualitative Fusion- Mixing Methods for Superior Results
Jim Bryson, CEO of 20|20 Research, spoke at the Qual360 Conference in Milan, Italy in January 2012. His topic was “Qualitative Fusion: Mixing Methods for Superior Results.” This presentation emphasized the importance for qualitative researchers to extend themselves beyond merely moderating to becoming true qualitative consultants that utilize the multiple tools available to them as well as the new tools that are emerging almost daily.
The world is changing dramatically and researchers cannot be afraid to change with it. To view this presentation, click the link below:
