Podcast: Reaching Teens Through Mobile Qualitative Research
CalExpo retained Meta Research to better understand attitudes and satisfaction of attendees to the California State Fair. Of particular interest was the attitudes of teens. Meta Research determined that the best method to get immediate feedback was to use the QualAnywhere text messaging platform.
This podcast features Jim Bryson’s interview with Steve Murrill and April Haas of Meta Research. It’s one of the featured QRCA Breakthroughs.
Mobile/Texting Research with Jim Bryson from QRCA Breakthroughs on Vimeo.
