Alert! Magazine recently published an article written by 20|20’s Director of Project Management Sheena Swanson Bacon in their July 2015 issue.
“Online Qualitative Recruiting: Is There a Better Way?” offers suggestions on how to improve efficiency and timeliness, reduce costs, and strengthen communication between all parties during the recruiting stage for online qualitative projects, based on internal learnings over the course of thousands of global online research studies.
The following is a brief excerpt:
Marketing research recruiting remains (and probably will always remain) a key component of
gathering critical intelligence about products, services, companies, brands and issues. Important
as it is, though, recruiting is an often-overlooked piece of the research process that can be
greatly improved by utilizing technology to replace manual (and time-consuming) processes.