News
- Wed, 1 Feb 2012 New QualBoard Mobile Includes Voice-to-Text Option NASHVILLE, TN USA – Today, 20|20 Research announced the most advanced mobile app for online bulletin boards. QualBoard® Mobile™ allows participants to access any QualBoard® discussion using their mobile phones. In addition, the LifeNotes™ feature allows participants to upload pictures and video with comments in a separate ethnographic data stream. QualBoard® Mobile™ entries may be made via text message or using the phone’s automated voice-to-text capability. Research participants are no longer confined to a tiny … Continue reading
- Mon, 29 Aug 2011 20|20 Schedules Nationwide Demo of Mobile Qual Platform - Open to All Researchers NASHVILLE, TN, August 29, 2011 – 20|20 Technology today announced that it is inviting researchers from across the U.S. to participate in a nationwide demonstration of QualAnywhere™ V1.5, its cell phone-based platform for mobile qualitative research. Smart phones are not required. According to Tara Chambers, User Experience Manager at 20|20, “The best way to understand new software and see the possibilities it holds is simply to use it. In this demo, I will … Continue reading
- Wed, 24 Aug 2011 20|20 Technology Launches Revolutionary Concept Evaluation and Mark-up Tool; Available for FREE through September 2011 NASHVILLE, TN, August 24, 2011 – 20|20 Technology today announced the launch of their newest software platform, QualLaborate™ V2.0, built from the ground up specifically as concept evaluation and image markup tool. According to Isaac Rogers, the Head of Innovation for 20|20, “Collecting research feedback about visual-based material has always been challenging. In fact, it’s traditionally been built around quantitative tools. But now, QualLaborate™ allows qualitative researchers to get rich, detailed feedback … Continue reading
Industry News
- Adjust Your Approach; No Two Customers See Things The SameAs marketers' increase their insights into the aging mind and understand the age-related differences between customers in the first and second halves of lives, their ability to selectively connect will improve.
- Don't Think Gray, Think GreenWhy marketers should never deny the power of a Baby Boomer with a Facebook account.
- A Store With Only 3 Products And Other Cases For SimplicityLess products, less choices, more impact? How keeping things simple can bring success.
- 4 Right Times to Conduct a Webcam Focus GroupThe Summer 2011 edition of QRCA Views contains an article by our very own Tara Smith Chambers titled, “When is the Best Time to Conduct Webcam Focus Groups?” In this article Tara identifies four “right times” to use webcams and provides case studies with each example.
- How Americans really use cell phonesIf you've ever pretended to be talking on your cell phone to avoid talking to, or acknowledging, someone nearby -- you're not alone.
- Plugin by C. Murray Consulting
