Mobile Usage Statistics
Don’t know if your respondents would make a good candidate for mobile qualitative research? They probably would, considering 82 percent of American adults and 90 percent of teens have mobile phones, according to the Pew Research Institute. Check out these other statistics we rounded up from various sources around the web:
From the Pew Research Institute’s Mobile Access 2010 report:
Mobile usage statistics across four age groups:
| 18-29 | 30-49 | 50-64 | 65+ | |
| Send/receive text messages | 95% | 82% | 57% | 19% |
| Take a picture | 93% | 83% | 67% | 34% |
| Record a video | 60% | 39% | 14% | 5% |
| Watch a video | 40% | 20% | 6% | 4% |
| Post a photo or video online | 33% | 15% | 5% | 2% |
From the Pew Research Center, Teens and Mobile Phones report (April 2010):
More than half of teens (54 percent) are daily texters.
Girls typically send and receive 80 texts a day; boys send and receive 30.
From the August 2010 Nielsen Mobile Insights:
Senior citizens receive an average of 30 text messages per month.
Women text more, sending an average of 154 more text per month than men.
African Americans text more than any other racial group, sending and receiving 780 text messages per month on average. Asian/Pacific Islanders log an average of 384 per month, compared to 566 for whites and 767 monthly texts for Hispanics.
