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Gone are the days when qualitative research was synonymous with focus groups. More than ever, researchers are discovering that the best insights are sometimes gained by combining the best of two or more techniques. This is hybrid research.
Our latest ebook is called Mixed Methodologies 101: How to combine research methods to achieve deeper insights. Today researchers have the capability to use many different research methods, often in tandem, to transform a research finding into a valuable insight that impacts a decision.
This ebook was created to illustrate how various research methodologies can be combined into unique and insightful hybrid research designs.
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