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If you're new to online methods or need a little refresher, then this session is for you. You'll start by learning about the top platforms being used in the marketplace today – Bulletin board focus groups, Webcam interviewing, Online journaling, Text-messaging for mobile research and others. Then, through real-world case studies, you’ll see how these platforms are being used by some of the industry’s most innovative researchers. This is a great place to start your exploration of online qualitative research.

For almost a decade, Bulletin Board Focus Groups (BBFGs) have been the preferred methodology for those researchers wanting to conduct qualitative research online. In fact, there aren’t many kinds of studies that can't be conducted on bulletin board platforms. And as technology has improved, so have BBFGs. You'll leave this insightful session understanding how BBFGs work, the benefits of BBFGs over in-person studies and the types of projects for which BBFGs are best suited.

Sometimes, seeing and hearing study participants face-to-face is an important part of a research study - but so is reducing travel costs. When these needs collide, consider using webcam interviewing and video streaming. Structured very much like a traditional focus group, everyone gathers for a live discussion – except that instead of sitting around a table, everyone is logging in from their computer, wherever they are in the world. Here, you will learn how webcam interviewing compares to in-person interviewing, understand the unique challenges of this methodology and see how easy it is to use and navigate.

How do you research participants at the point of consumption or right at the moment when they are interacting with a brand? I.e., when they are actually using or purchasing a product or service. It’s the “holy grail!” The feedback couldn’t be more relevant or authentic… and often times, surprising! With the proliferation of cell phones and smart phones over the past 5 years, 96% of which are text-message compatible, this technology opens up a new world – and a new methodology – for researchers. Come learn how this technology works, what kinds of studies it’s being used for and how it’s being used in conjunction with other methodologies, both in-person and online.

Gone are the days when participants completed paper diaries. Now, with web-based journaling – including image and video uploading at the click of a button – understanding your participants goes to an entirely new level. Never before has been easier to get “inside the heads” of study participants. And never before, has the content been richer. In this fast-paced study, learn how and when to take advantage of this easy-to-use methodology and how it compares to other text-based platforms, like bulletin board focus groups.

Having participants come to a focus group facility or test kitchen is no longer the only – or best – way to conduct product testing. Having participants use products in real settings – and provide the feedback online – gives researchers deeper and more authentic information. In this session, learn how different platforms can be used to maximize feedback on product testing studies, all while enjoying the benefits of being online. Discover how to reach a broader audience and engage them over a longer period of time to uncover new customer experiences or long-term usage patterns.

According to the 2009 Rockhopper Industry Trends Report, Hybrid Studies are the fastest-growing methodology in the industry among qualitative researchers. Why? Because they provide a pathway to dig deeper than many stand-alone methods. In this eye-opening session, you'll discover how some of today's most innovative researchers are combining methods and approaches, from using face-to-face in conjunction with online to bringing together varied online platforms in the same study to achieve greater results.

TV commercials, print ads, websites, product packaging and so on… get feedback on concepts and mock-ups from across the country or around the world, without ever having to leave your office. Various software platforms, with whiteboard and mark-up capabilities – make getting feedback on concepts easier than ever before. Several case studies in this webinar will show you how.

QualBoard 3.0, 20|20’s latest version of our Bulletin Board Focus Group software, was launched in late 2009 and is quickly becoming the preferred platform in the industry - with unmatched features, speed and support not offered by any other software. In this 1-hour overview, you'll also get a peek at several new enhancements added in 2010, including QualLink™ (patent-pending technology linking online survey participants automatically to QualBoard), QuickView™ (the easiest way ever to manage BBFGs), Easy Admin™ (allowing you to set-up and launch boards on your own) and Forever Files™ (archiving your project files for as long as you need them… at no charge!).

QualLink™ (patent-pending) is a ground-breaking technology that allows researchers to conduct in-depth qualitative research on selected quantitative survey participants by automatically linking together most any online survey software and 20|20’s QualBoard™ platform. Here’s what happens… at the conclusion of a survey, participants are asked to "opt in" to a QualBoard session based on their survey responses. When they accept, QualLink™ automatically loads the participants and their key survey responses and demographics into QualBoard™. Immediately, they can log in to QualBoard™ to begin the qualitative portion of the study. This demonstration of QualLink will show researchers just how easy it is now to uncover the ‘why’ behind the ‘what.’

This 2-hour session provides an in-depth understanding of QualBoard 3.0 and how to use it to moderate bulletin board focus groups. Our trainers will walk you through all the major features of this industry-leading platform and show you how and when to use them. The session is intended for all new QualBoard clients and is also a great re-fresher for any past clients.