As researchers, we want to understand how our respondents’ lives intersect with our products and mobile seems to be the perfect solution. Unfortunately, the mobile solutions have not always lived up to the hype. But now, QualBoard® Mobile™ brings the power of a QualBoard® bulletin board discussion to the mobile phone. Virtually any research design you can do with a QualBoard®, can be done with mobile. Suddenly, the mobile phone becomes a fully-featured, portable research platform. The age of mobile has arrived.