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How do you test concepts without testing participants' patience?

Sometimes testing concepts, ads or images can be repetitious and this is exactly when respondent fatigue leads to poor results. So, how do you get the best results that are reliable and exciting for the participants, clients and researchers? Here is how Chris Efken solved that problem using QualLaborate 2.0.

Online concept testing has been possible as long as online qualitative research tools have been around, “but not like this,” explains Efken, a qualitative research specialist at Chicago-based Doyle Research Associates. “Most bulletin board platforms have markers where participants can circle things they like and cross out things they don’t like, but QualLaborate takes concept testing to the next level,” she says...

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