QualLaborate 2.0
QualLaborate 2.0™ is a revolutionary Concept Evaluation and Image Markup Tool. Collecting research feedback about visual-based material has always been challenging, but now, QualLaborate™ allows you to get rich, detailed feedback about new product ideas, advertising and design concepts, storyboards, wireframes or any other type of visual stimuli.
Prior to QualLaborate 2.0™, all the industry solutions for image markup relied on technology designed for quantitative research. Through in-depth research, we found the existing solutions were a poor fit for online qualitative research. QualLaborate™ was designed and built from the ground up to fill this void. It’s the only markup tool in existence that includes features designed to provide you the insight you need, and it’s not just about generating pretty “heat-maps” (although we do that too!).
What makes QualLaborate™ 2.0 the ONLY truly qualitative markup tool?
- We put both the “click data” and the sentiment on the same level of analysis as the open-ended commentary; competing products bury the participant insights in tables and excel spreadsheets
- Our revolutionary First Impression feature allows you to capture unbiased, “gut reaction” opinion about each concept or idea; then, using the markup tools you can gather deeper feedback to explain their overall reaction
- QualLaborate™ includes both pre-packaged and ad-hoc reports that make easy work out of analyzing your data and jumping right in to your findings
- QualLaborate™ allows concept rotation/randomization to eliminate order bias from your testing
- The entire interaction happens within QualBoard™; no pop-up windows or other sites to visit. In fact, we even allow the Moderators to do all the setup right inside of QualBoard™; no more relying on a third-party to set up your concept tests!
- Each QualLaborate™ project can be linked to multiple QualBoard™ discussions; this allows you to collect feedback from multiple segments or groups, and then slice and dice your findings based on their segmentation.
- You can pull a wide range of reports, including heat-maps, click-maps, and even the “raw data” for analysis in other applications
See examples of QualLaborate 2.0™ in action…
