PROJECTIVE TECHNIQUE FOR QUALITATIVE RESEARCH EXPECTED TO BECOME INDUSTRY STANDARD

NASHVILLE, Tenn. (November 11, 2015) –For years, to better engage research participants for qualitative group studies, researchers have asked respondents to produce a collage of their favorite product, service or issue to be discussed in the group session. The technique allowed participants to express feelings or perceptions about the subject that were often difficult to put into words, while giving researchers a visual component to share in their post-study reporting to clients.

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20|20 Develops Collage Tool