Cost Savings

White Paper No. 2009-11: Reducing the High Cost of Focus Groups and IDIs with Technology, Option 1
Abstract: This White Paper compares and contrasts the cost differences between two
categories of qualitative research studies: those conducted in-person (e.g. Focus Group
and IDIs) and those conducted online utilizing webcam technology.

White Paper No. 2009-12: Reducing the High Cost of Focus Groups and IDIs with Technology, Option 2
Abstract: This White Paper compares and contrasts the cost differences between two
categories of qualitative research studies: those conducted in-person (e.g. Focus Group
and IDIs) and those conducted online utilizing bulletin board technology.