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Winning Clients: An End User Perspective

By |February 10th, 2009|Categories: Uncategorized|Tags: , , |

Regina Lewis, PhD and VP of Global Insights for InterContinental Hotels Group gave an “End User’s Perspective” at the MRA’s CEO Summit.  Here are some notes from her presentation that you might find helpful the next time you try to land that big account. During a recession, end users are often understaffed but still have [...]

You can run but you can’t hide.

By |February 5th, 2009|Categories: Uncategorized|Tags: , |

I got this off the Ad Age site.  Its not qualitative but it is cool.  http://adage.com/digitalnext/post.php?article_id=134330   Google Takes Social Networking on the Road Maps App Lets You Share Your Location with Friends Posted by Lee Mikles on 02.04.09 @ 09:10 PM Google Latitude Google today announced yet another addition, called Latitude, to its mobile [...]

WPP to Emphasize “Insights”

By |February 4th, 2009|Categories: Uncategorized|Tags: |

This comes to us from www.mrweb.com.  Implications for qualitative? Insight at the Heart of New WPP January 22, 2009Global communications group WPP is planning to move away from its role as a traditional media and advertising supplier, to concentrate on becoming a more insight-led organisation, says CEO Sir Martin Sorrell.Sorrell says this change of direction [...]

Quant vs. Qual: A Good Basic Comparison (SigmaSurveys)

By |February 3rd, 2009|Categories: Uncategorized|Tags: , |

Qualitative Versus Quantitative Research Sun, 25th January, 2009 - Posted by Adam This article highlights the differences between qualitative and quantitative research, inherently showing the advantages and disadvantages of each method. It's very similar in concept to the previous article of Primary versus Secondary Data. What is Qualitative Research: Research involving detailed, verbal descriptions of [...]

Narratives: Storytelling as a Research Art

By |January 31st, 2009|Categories: Uncategorized|Tags: , |

Leap into Narratives Narratives, or storytelling, allow research participants to tell their story in an unstructured way that releases them from our structured questionning that sometimes suppresses key findings.  Such "unstructure" can lead to powerful, unexpected insights.  During narratives the participant expresses him/herself in ways that are unconventional and revealing of context, behaviour, relationships and [...]