Bulletin Boards useful for studying cancer patients

By |March 4th, 2009|Categories: Uncategorized|Tags: , , , |

The following abstract is from an article in BMC Medical Research Methodology of the use of bulletin boards to reach cancer patients, specifically pediatric patients.  We have conducted QualBoard studies among physicians and patients for many years and found the methodology to be very effective because of its asynchronous nature and, in many cases, the anonymity [...]

Tropicana: Up-to-date isn’t always better

By |March 3rd, 2009|Categories: Uncategorized|Tags: , , |

Like “New Coke,” Tropicana recently made a serious packaging boo boo by “updating” their carton and sacrificing their brand identifiers.  Unfortunately, the carton looked more modern but also lost all the brand identity loyal Tropicana users needed to quickly pick out their favorite juice.  This article comes from designer Patrick Algrin who has a blog [...]

Millward Brown acquires qual shop for “insights”

By |February 27th, 2009|Categories: Uncategorized|Tags: , |

Direct from Mr. Web (www.mrweb.com).  Its good news that the big guys are investing in qualitative assets.  The following article outlines Millward Brown’s recent acquisition of Alsted Research, a Danish qual firm.  This is especially interesting given Sir Martin Sorrell’s assertion, reported in this blog on February 4, that WPP Group (Millward Brown parent) will be [...]

Branding, Emotions and BlackJack

By |February 23rd, 2009|Categories: Uncategorized|Tags: , |

Our colleague, Sharon Livingston specializes in qualitative branding research.  Over the years she has developed some techniques surrounding emotions and brands that are interesting and helpful to qualitative researchers dealing with brand identity issues.  To that end she has also developed a set of archetype cards which she provides at www.iconicards.com.  The following article from [...]

Up Brands in a Down Economy

By |February 19th, 2009|Categories: Uncategorized|Tags: , |

Amongst all the bad earnings reports and economic news that leaves us quaking is a truism that is being played out by General Mills:  supporting strong brands pays off, even in weak econonomies.  For the entire article click on http://adage.com/article?article_id=134670. General Mills Thrives on Increased Marketing Spending Boosting TV Ads Hiked Cereal Sales, But Digital [...]

Primer for Qual End Users

By |February 17th, 2009|Categories: Uncategorized|Tags: , |

The QRCA Professionalism Committe headed by one of my favorite people, Bob (J.R.) Harris, has developed a white paper for qualitative viewers.  The stated purpose of this paper is to: Enhance the learning of backroom viewers, thereby maximizing the value of the research Preempt the risk of making potentially costly viewing and/or listening errors Provide [...]

End Users’ take on Ethnography

By |February 16th, 2009|Categories: Uncategorized|Tags: , |

Ethnographic Research:  Trendy Method or Essential Tool? Judy Langer and Jon Last wrote an interesting article in the February issue of Quirks.  They interviewed 26 end users to get their perspecitives on the use of ethnography.  Some of the my highlights are included here.  Generally end users were very positive about the use of ethnography [...]

Grandma’s getting online

By |February 13th, 2009|Categories: Uncategorized|Tags: , |

Seismic Shift in Internet Age Mass by Jack Loechner, Wednesday, February 11, 2009, 8:15 AM According to surveys through 2008 by the Pew Internet and American Life Project, larger percentages of older generations are online now than in the past, and they are doing more activities online. Generation X (not Y) is the most likely group to bank, [...]

Zeldis Research makes the case for BBFG

By |February 11th, 2009|Categories: Uncategorized|Tags: , , |

This article appeared in the February edition of the MRA’s e-News.  No, we did not write the article.  However, we did find it very interesting and agree wholeheartedly with their conclusion, “Is a BBFG for every client and every project? Of course not. But it’s an increasingly important tool in our qualitative toolbox, and we [...]