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The New Quant+Qual Paradigm Webinar PDF

By |April 7th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , , |

 Brought to you by Quirks and 20|20 In April 2015, 20|20 partnered with Quirks to bring a webinar exploring practical approaches to better research through quant+qual integration. For those who would like a hard copy of the webinar, we have created a downloadable PDF of the powerpoint deck. If you have any questions as you [...]

Josh White Awarded Survey Magazine’s 2015 Technology Trendsetter

By |March 20th, 2015|Categories: Articles and Case Studies, Uncategorized|Tags: , , , , , , , , , , , |

In the March 2015  issue of Survey Magazine, 20|20 Director of  Global Support Team Josh White was awarded the "Techie in Training" Award for one of the Market Research Technology Trendsetters. "Rarely do you find an excellent problem solver, who is also a great leader, whom peers enjoy collaborating with, all molded into an individual that [...]

CASE STUDY: Virtual Intercepts

By |March 12th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

Reading it Right: Using 20|20's Virtual Intercept hybrid research technology to ensure a better customer experience  RPG Innovations, an international pet care products company, wanted to ensure that consumers have the best experience possible with a revolutionary new Out! Petcare brand stain and odor cleaning product. Given the highly-innovative concept, the Out! brand team questioned [...]

The Most Innovative Tool in Research … And How It Could Reshape Our Industry Forever

By |February 16th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

MRA's Alert! recently published an article written by 20|20's CIO Isaac Rogers in their first quarter issue. "The Most Innovative Tool in Research...And How it Could Reshape our Industry Forever" explores how researchers and marketers can revolutionize their insight-gathering process through technology and best practices. The following is a brief excerpt: Truthfully, there is no “magic bullet” coming right [...]

CASRO Transformation Spotlight: 20|20 Is Writing the Lyrics of Qualitative Transformation

By |January 21st, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , |

Greenbook recently published an article written by Jeff Resnick as part of the CASRO Transformation Series.  "20|20 Is Writing the Lyrics of Qualitative Transformation" discusses 20|20's growth with the evolving market research industry and thoughts about this transformation shared by 20|20's CEO Jim Bryson. The following is a brief excerpt: This month’s Transform Blog takes us to Nashville, Tennessee [...]

Betting On Your Future: Why Sweaty Palms are Important to the Research Industry

By |December 22nd, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

RW Connect recently published an article written by 20|20's CIO Isaac Rogers in their December 2014 issue. "Betting on Your Future: Why Sweaty Palms are Important to the Research Industry" explores the emerging trends in digital qualitative recruiting techniques, giving way to more options with greater results The following is a brief excerpt: Virtual Reality (VR) was [...]

The Great Quant/Qual Divide

By |November 20th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , |

Research World recently published an article written by 20|20's CEO Jim Bryson.  "The Great Quant/Qual Divide" discusses how integrative research is becoming the new normal in the industry. The following is a brief excerpt: Research has to learn to move at the speed of business. Qualitative and quantitative research specialties that are separated by literal and [...]

Better, Faster, Physician Research

By |November 20th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

AMA Marketing Health Services Newsletter recently published an article written by 20|20's CEO Jim Bryson.  "Better, Faster Physician Research" gives best practices for recruiting and executing studies with physicians. The following is a brief excerpt: Today, technology penetration has advanced so that marketers and researchers now can reach busy physicians at times and places that are [...]

Is Qual Evolving to Extinction?

By |November 14th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , |

Greenbook recently published an article written by 20|20's CEO Jim Bryson.  "Is Qual Evolving to Extinction" gives researchers a prediction of where the industry is going in the years to come, whether it will be seen thriving or dying. The following is a brief excerpt: We all know that focus groups are not dead. Such a [...]

Why B-2-B Research is like Herding Cats

By |November 13th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , |

AMA's B2B Newsletter recently published an article written by 20|20's CEO Jim Bryson. Why B-2-B Research is like Herding Cats explores how the new technology in market research can help can help respondents and researches ensure the best interviews. The following is a brief excerpt: For marketers and researchers, B-to-B research can seem like herding [...]