Have you ever had an internal or external client who was skeptical about the value of online research, or even research in general? Chris Kann has recorded a podcast for QRCA that outlines how she used quantitative and online qualitative research to nurture a client relationship that grew to be strong and exciting.
Chris is the owner of CSK Marketing, Inc. in Racine, Wisconsin. She has been very active in QRCA having served 4 years on the Board, including one year as President.
In the podcast, Chris describes how she started the client with small quantitative studies which led to valuable discoveries. Then she moved them to online qualitative which led to greater discoveries. Now she has a strong client relationship that benefits her and her client.
You can find the podcast at: http://qrcabreakthroughs.com/.