QualBlog
Qualitative Research Industry News & Information
- Wed, 1 Feb 2012 QualBoard Mobile…Born-On Date: February 1, 2012 Sometimes introducing a new product is a little like birthing a baby. There is a lot of excitement and expectation followed by some intense pain leading to pure joy and pride at the result. Today, 20|20 Research has “birthed” QualBoard Mobile. It has been in development for a while, caused some pain as it came [...] Continue reading
- Fri, 27 Jan 2012 Mobile Market Research Association is born On Wednesday, January 18, Mark Michaelson stood up at the Qual360 Conference in Milan and announced that this was the birthday of the Mobile Marketing Research Association (MMRA). It was the first day for the association and the group was now accepting Charter Members. Hats off to Mark and his enthusiasm for mobile. There is [...] Continue reading
- Wed, 25 Jan 2012 Learning from Social’s Influence on Mobile: Applications for Qualitative Research As we discussed in a QualBlog post earlier this month, mobile qualitative research methods are becoming a necessary component of market research. With mobile’s ability to reach a diverse, global sample of participants in their real-time context, market researchers are avidly seeking ways to best use its capabilities to their advantage. A recent TechJournal article, [...] Continue reading
- Sun, 22 Jan 2012 Qual360 Conference: PANDA STORE key to online success The Merlien Institute hosted the Qual360 Conference last week in Milan, Italy. As with all conferences, there were some great presentations and some that were less than stellar. Since many readers of this blog are ‘in the trenches” qualitative practitioners, I wanted to share the highlights of a very practical presentation from my friend Josephine [...] Continue reading
- Fri, 13 Jan 2012 Mobile’s Trajectory is Undeniable Although traditional qualitative research methods remain highly useful and well received, constant technological innovations and trends are creating a new ground to adapt traditional methodologies and technology uses. In this new space, mobile trends are consistently reaching the forefront and are causing a pretty big stir within the industry. In a recent Research Access article [...] Continue reading
- Thu, 5 Jan 2012 In 2012, All Signs Point to Qualitative Research In a recent Greenbook Blog post entitled “Will 2012 Be the End of the (MR) World as We Know It?”, Greenbook Editor-in-Chief and CEO of RockHopper Research Leonard Murphy gave his predictions for market research trends and changes in 2012. Lenny’s prediction that qualitative will become even more important dovetails nicely with our view. As [...] Continue reading
- Tue, 3 Jan 2012 2012 Tech Predictions Impact Research Happy New Year! With the turning of the calendar and the sense of renewed optimism always brings a new wave of predictions. As someone who enjoys thinking about the future, I find them interesting, and sometimes quite amusing. So far, my favorite tech predictions are from VentureBeat. This is my favorite so far because 1) [...] Continue reading
- Tue, 27 Dec 2011 Year in Review: Most visited 20|20 research content of 2011 In addition to our three very popular eBooks published in 2012, 20|20 has been compiling a learning center full of white papers, case studies, a glossary and articles that are designed to provide research professionals resources to do better research. Here are the five most-visited links in our Learning Center in 2011. Beginner tips, a [...] Continue reading
- Thu, 22 Dec 2011 Year in Review: Best QualBlog Posts of 2011 Before we turn the page to 2012, we wanted to provide you the highlights from the 20|20 QualBlog in 2011. Here are the five most popular blog posts from 2011. If I can see a pattern from the most popular posts, I’d say you are interested in research methodology, saving money on research, and understanding [...] Continue reading
- Wed, 14 Dec 2011 What Decisions Have You Made as a Result of Research? Jim recently attended a conference where a speaker was touting his support of social media use in the qualitative research industry. The research buyer stated that he and others were backing off of social media. We blogged about that on QualBlog and received some Twitter attention that was, how should we say…..less than supportive. So [...] Continue reading
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