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So far Heather Ball has created 105 blog entries.

Breaking in New Clients

By |October 1st, 2009|Categories: Uncategorized|Tags: , , , , |

Have you ever had an internal or external client who was skeptical about the value of online research, or even research in general?  Chris Kann has recorded a podcast for QRCA that outlines how she used quantitative and online qualitative research to nurture a client relationship that grew to be strong and exciting.  Chris is [...]

Research Industry Defines Online Terminology

By |August 20th, 2009|Categories: Uncategorized|Tags: , , , |

The Association Collaborative Effort (ACE) is an initiative by research industry associations (AMA, ARF, CASRO, ESOMAR, MRA, and the MRIA) to address the industry issues surrounding online research and panel use.  The official purpose is:  to ensure that all online and panel researchers and users, no matter the industry segment or the association affiliation, share a set [...]

Massachusetts Reverses: Exempts physician incentives

By |June 1st, 2009|Categories: Uncategorized|Tags: , |

A few weeks ago, we alerted you that Massachusetts passed a reporting requirement on all physician research incentive payments.  Because of diligent work by the Marketing Research Association (MRA) Massachusetts has now clarified that the regulation does not apply to market research.  Here is the text of MRA’s release: Victory for MRA and the Profession! [...]

10 Tips for QualBoard Moderating

By |May 3rd, 2009|Categories: Uncategorized|Tags: , , , |

I've been getting a lot of questions about moderating online bulletin boards (QualBoards).  So, I decided to list some recommendations for people who might be new or just want to see if they can pick up a new tip or two.  The tips are in the "Pages" section of QualBlog to the right ===> If [...]

Brand Creative Testing Using Mind Clouds

By |April 10th, 2009|Categories: Uncategorized|Tags: , |

All moderators have asked themselves whether to introduce advertising creative early in the focus group to minimize bias or later in the group to better understand context.  Emiel Van Wegen offers the following specific advice on how to conduct a focus group on new advertising creative.  Emiel writes a blog, Research Reinvented, that can be [...]

Marketing Spending: From the bottom looking up?

By |April 6th, 2009|Categories: Uncategorized|Tags: , , |

From our friends at Mr. Web (http://www.mrweb.com/drno/news9801.htm), here is a survey that says we may have hit bottom and are about to begin climbing out of this spending hole we are in.  At least the rate of decline seems to be slowing.  I’ll continue to watch for other reports to see if they agree.  Here [...]

Value Propositions: 3-D and 5-P approaches

By |March 11th, 2009|Categories: Uncategorized|Tags: , , |

As qualitative researchers we are often working to uncover the valua proposition or the USP for a particular product or service.  As with many things, I’m always looking for ways to structure my thinking or brainstorming.  Having some type of structure, or knowing the questions to ask, is simply much easier than staring at a [...]

Bulletin Boards useful for studying cancer patients

By |March 4th, 2009|Categories: Uncategorized|Tags: , , , |

The following abstract is from an article in BMC Medical Research Methodology of the use of bulletin boards to reach cancer patients, specifically pediatric patients.  We have conducted QualBoard studies among physicians and patients for many years and found the methodology to be very effective because of its asynchronous nature and, in many cases, the anonymity [...]