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So far Heather Ball has created 105 blog entries.

Jim Bryson Named Research Business Daily Report’s 2013 Executive of the Year

By |December 23rd, 2013|Categories: Articles and Case Studies|

On December 19, 2013, The Research Business Daily Report announced that 20|20 CEO and Founder Jim Bryson is the Market Research Executive of the Year. The award was announced on a live webcast by editor and publisher Bob Lederer. The announcement can be viewed by following this link. Download the full Press Release [...]

Five Tips for Better Global Online Qualitative

By |December 12th, 2013|Categories: Articles and Case Studies|

QRCA Views recently published an article written by 20|20's CIO Isaac Rogers in their Winter 2013 issue. "Five Tips for Better Global Online Qualitative" equips researchers with informative and insightful suggestions on multi-country research. The following is a brief excerpt: We live in a global economy and think on a global scale. Other cultures, countries [...]

20|20 Launches Virtual Intercepts™

By |November 12th, 2013|Categories: Press Release|

NEW ONLINE TOOL GIVES MARKET RESEARCHERS QUICK ANSWERS FOR LITTLE COST. NASHVILLE, Tenn. (November 12, 2013) -- At any given time there are thousands of individuals participating in online surveys, a tantalizing pool for qualitative researchers who want to "get behind" a statement just made or a point just raised. Now researchers and moderators can [...]

Faster, Better and Cheaper Global Qualitative Research

By |October 30th, 2013|Categories: Articles and Case Studies|

Jim Bryson, our CEO, was asked to present at TMRE 2013 this past month. What if you could get Faster, Better, AND Cheaper research? Jim asked conference attendees to imagine that scenario with him as he explained the exciting innovations in the qualitative research industry. Click here to download a copy of the [...]

20|20 Launches In-Home Mobile Ethnography™

By |October 9th, 2013|Categories: Press Release|

NEW PRODUCT TAKES RESEARCHERS INTO THE NOOKS AND CRANNIES OF CONSUMER LIFE NASHVILLE, Tenn. (October 9, 2013) -- For years, researchers have yearned for an effective way to look unobtrusively into the lives of research participants, to be "in the moment" with them as they walked through their home illustrating their daily lives and habits [...]

Common Mistakes With Global Online Qualitative

By |September 30th, 2013|Categories: Articles and Case Studies|

MRA's ALERT! recently published an article written by 20|20's CIO Isaac Rogers in their fourth quarter issue. "Common Mistakes With Global Online Qualitative (and How to Avoid them)" address some of the more common, yet often avoidable, issues that researchers may encounter. The following is a brief excerpt: With today's digital tools, online qualitative platforms [...]

20|20 Redefines Webcam Interviewing

By |September 9th, 2013|Categories: Press Release|

NEWEST VERSION OF ONLINE RESEARCH TOOL OFFERS NUMBER OF UPGRADES AND IMPROVEMENTS NASHVILLE, Tenn. (September 9, 2013) -- 20│20 Research today launched the next generation of its highly popular QualMeeting™ real-time webcam interviewing software, adding a number of enhancements to further increase the speed and effectiveness of global interviewing for qualitative researchers. Aptly named QualMeeting™ [...]

Leveraging Mobile and Online Qualitative to Get into Shoppers’ Heads

By |July 5th, 2013|Categories: Articles and Case Studies|

Quirks recently published an article co-authored by 20|20's CEO Jim Bryson in their July Issue: Shopper Insights. "Be There Now: Leveraging Mobile and Online Qualitative to Get into Shopper's Heads" details how to combine mobile and Web-based qual approaches to study the complete shopping experience. The following is a brief excerpt: For researchers, the mobile [...]

Why social media can provide key brand insights

By |October 27th, 2009|Categories: Uncategorized|Tags: , , , |

ESOMAR Online ConferenceThe conference is taking place today and tomorrow in Chicago.  The first morning has been heavily focused on social media with several good papers.  I will post more about social media later.  Annelies Verhaeghe of InSites Consulting in Belgium made an interesting presentation making the case for "netnography."  Netnography is essentially the practice [...]