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So far Heather Ball has created 105 blog entries.

20|20 Research Releases New Version of Platform

By |November 7th, 2017|Categories: Press Release|Tags: , , , , , , |

Redesigned QualBoard Launches with Tool for Individual Diaries and Journals NASHVILLE, Tenn. (November 7, 2017) -- 20|20 Research today announced the launch of the first phase of QualBoard version 4.0. QualBoard, one of the company’s flagship technologies, is a digital platform for asynchronous qualitative discussions and activities. With the new [...]

20|20 Research Partners with the Art Institute of Tennessee

By |July 18th, 2017|Categories: Press Release|Tags: , , , , , , |

Student Art Installation Adds Inspiration to 20|20 Focus Group Facility NASHVILLE, Tenn. (July 18, 2017) – Technology and service firm 20|20 Research and the Art Institute of Tennessee - Nashville have partnered to give a local art student the opportunity to add an art installation at the 20|20 Research focus [...]

GreenBook Survey Ranks 20|20 Research as One of the Most Innovative Suppliers in the Industry

By |June 7th, 2017|Categories: Press Release|Tags: , , , , , , |

The Company Ranks 17th, Rising Three Spots from 2016 Ranking NASHVILLE, Tenn. (June 6, 2017) -- 20|20 Research has been recognized as one of the most innovative research suppliers in the world, according to the just-released GreenBook Research Industry Trends (GRIT) report. The company, which has been included on the [...]

20|20 Research Launches Ethno360

By |May 9th, 2017|Categories: Press Release|Tags: , , , , , , |

360-Degree Video Technology Deepens Market Research Insights for Digital Ethnographies NASHVILLE, Tenn. (May 10, 2017) -- 20│20 Research today announced the launch of Ethno360. Ethno360 gives researchers a more complete picture of consumers by providing a full 360-degree spherical view for digital ethnographies. [...]

Additional Reporting on Respondent Completion

By |March 30th, 2017|Categories: QualBoard Features|

We’ve added a new report to show the percentage of completion by assigned group tags.  Now you can see the number of participants for each of your identified segments by the level of completion (<70%, 70-79%, 80-89%, 90-99% and 100%). This information can help you ensure you have the data needed for accurate analysis. [...]

QualLaborate Enhancements

By |March 30th, 2017|Categories: QualBoard Features|

The QualLaborate concept evaluation and mark-up tool has been enhanced for greater usability.  We’ve added a new feature that allows participants to undo their last mark, giving them the ability to adjust if they enter incomplete feedback or comments in error.  Additionally, moderators have the ability to remove marks as well, which helps ensure [...]

Today’s Hybrid Research: It Might Not Mean What You Think It Means

By |February 13th, 2017|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

A 20|20 White Paper As brands engage in a never-ending battle for share of mind and wallet, every new piece of insight has the potential to provide a competitive advantage. The companies that win are those that have a 360-degree view of their consumer and their competitors – and there [...]

Michael Steinberg to Lead Global Sales for 20|20 Research

By |January 16th, 2017|Categories: Press Release|Tags: , , , , , , |

Industry Veteran to Head Business Development for 20|20’s Technology and iModerate Divisions NASHVILLE, Tenn. (January 16, 2017) -- Michael Steinberg has been appointed executive vice president of business development at 20|20 Research. In this position, Steinberg will be responsible for developing and executing the company’s sales strategy, growing relationships [...]

Fast-casual MR: Leveraging Online Qualitative for Fast Delivery

By |January 13th, 2017|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

Quirks recently published an article written by 20|20 Technology CEO Isaac Rogers in their January 2017 issue. “Fast-casual MR: Leveraging Online Qualitative for Fast Delivery” explores how digital tools can help researchers meet end-client demands for timely, usable insights. The following is a brief excerpt: In many ways, the gold-standard qualitative research project is very much like that [...]