heather

Home/Heather Ball

About Heather Ball

This author has not yet filled in any details.
So far Heather Ball has created 101 blog entries.

Additional Reporting on Respondent Completion

By |March 30th, 2017|Categories: QualBoard Features|

We’ve added a new report to show the percentage of completion by assigned group tags.  Now you can see the number of participants for each of your identified segments by the level of completion (<70%, 70-79%, 80-89%, 90-99% and 100%). This information can help you ensure you have the data needed for accurate analysis. [...]

QualLaborate Enhancements

By |March 30th, 2017|Categories: QualBoard Features|

The QualLaborate concept evaluation and mark-up tool has been enhanced for greater usability.  We’ve added a new feature that allows participants to undo their last mark, giving them the ability to adjust if they enter incomplete feedback or comments in error.  Additionally, moderators have the ability to remove marks as well, which helps ensure [...]

Today’s Hybrid Research: It Might Not Mean What You Think It Means

By |February 13th, 2017|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

A 20|20 White Paper As brands engage in a never-ending battle for share of mind and wallet, every new piece of insight has the potential to provide a competitive advantage. The companies that win are those that have a 360-degree view of their consumer and their competitors – and there [...]

Michael Steinberg to Lead Global Sales for 20|20 Research

By |January 16th, 2017|Categories: Press Release|Tags: , , , , , , |

Industry Veteran to Head Business Development for 20|20’s Technology and iModerate Divisions NASHVILLE, Tenn. (January 16, 2016) -- Michael Steinberg has been appointed executive vice president of business development at 20|20 Research. In this position, Steinberg will be responsible for developing and executing the company’s sales strategy, growing relationships with both new and existing clients. Click [...]

Fast-casual MR: Leveraging Online Qualitative for Fast Delivery

By |January 13th, 2017|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

Quirks recently published an article written by 20|20 Technology CEO Isaac Rogers in their January 2017 issue. “Fast-casual MR: Leveraging Online Qualitative for Fast Delivery” explores how digital tools can help researchers meet end-client demands for timely, usable insights. The following is a brief excerpt: In many ways, the gold-standard qualitative research project is very much like that [...]

An Inside Look at Traveler Decision Making

By |December 14th, 2016|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , |

Where They Go. Why They Stay. 20|20 Research recently partnered with Sullivan, a brand engagement firm, on a research initiative to better understand how travelers research and choose where to stay on a vacation. Using QualBoard for an online discussion and QualMeeting for webcam interviews, participants across the U.S. shared their thoughts, feelings and experiences [...]

Sheena Bacon Named VP of Operations for 20|20 Research

By |December 5th, 2016|Categories: Press Release|Tags: , , , , , , |

Bacon Tapped to Lead Client Support Functions for Company's Technology Division NASHVILLE, Tenn. (December 5, 2016) -- Sheena Bacon has been named vice president of operations at 20|20 Research. In this new role, Bacon will manage recruiting, project management and global tech support within the company’s Technology division. Click to download a PDF [...]

20|20 Research Acquires iModerate

By |October 17th, 2016|Categories: Press Release|Tags: , , , , , , , , |

iModerate joins the 20|20 family, expanding the breadth of research services available to clients NASHVILLE, Tenn. (October 17, 2016) -- Market research technology and services firm 20|20 Research announced today it is acquiring iModerate, a progressive insights agency. The move furthers 20|20’s commitment to provide the market with an expanded suite of innovative research solutions [...]

Attachments for Text Response Questions

By |October 5th, 2016|Categories: QualBoard Features|

QualBoard® just keeps getting better for you and your respondents! Our latest enhancement allows participants to upload a file attachment to a text response question.  The platform supports a variety of common file formats, including documents, presentations, and spreadsheets, giving you greater flexibility and richer insights.  You can have participants upload a homework assignment, chart [...]