Articles & Case Studies

The Latest from 20|20

7 Days, 7 Countries, 7 Ways

AMA’s Marketing Insights recently published an article written by 20|20’s CEO Jim Bryson in their July/August 2014 issue. “7 Days, 7 Countries, 7 Ways” explores new technology trends in multinational qualitative research through the “three sevens challenge” to prove if qualitative technology can live up to the hype. The following is a brief excerpt: Traditional, in-person, international
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Iceberg Ahead: Does the Market Research Industry have a Titanic Data Security Problem?

Quirks recently published an article written by 20|20’s CIO Isaac Rogers in their June 2014 issue. “Iceberg Ahead: Does the market research industry have a titanic security problem” offers solutions to market researchers to ensure client’s most sensitive information is protected. The following is a brief excerpt: As research continues its digital evolution, research firms
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CEO Jim Bryson on Peanut Labs Ask-Me-Anything

Peanut Labs “Ask-Me-Anything” asked for Jim Bryson to be a special guest on their market research expert webinar series. Listen to Jim Bryson, Founder and CEO of 20|20 Research, share his expertise in our monthly Ask-Me-Anything webex. He talks about tips, tricks and exciting trends in qualitative research, how to use mixed research methods to
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Getting More from Online Homework

QRCA Views recently published an article written by 20|20’s CEO Jim Bryson in their June 2014 issue. “Getting More from Online Homework” encourages researchers to utilize homework in preparation and to benefit studies. The following is a brief excerpt: Even with the unfortunate moniker, researchers have found “homework” for in-person qualitative to be an effective
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Five Tips for Better Global Online Qualitative

QRCA Views recently published an article written by 20|20’s CIO Isaac Rogers in their Winter 2013 issue. “Five Tips for Better Global Online Qualitative” equips researchers with informative and insightful suggestions on multi-country research. The following is a brief excerpt: We live in a global economy and think on a global scale. Other cultures, countries
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Common Mistakes With Global Online Qualitative

MRA’s ALERT! recently published an article written by 20|20’s CIO Isaac Rogers in their fourth quarter issue. “Common Mistakes With Global Online Qualitative (and How to Avoid them)” address some of the more common, yet often avoidable, issues that researchers may encounter. The following is a brief excerpt: With today’s digital tools, online qualitative platforms
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Leveraging Mobile and Online Qualitative to Get into Shoppers' Heads

Quirks recently published an article co-authored by 20|20’s CEO Jim Bryson in their July Issue: Shopper Insights. “Be There Now: Leveraging Mobile and Online Qualitative to Get into Shopper’s Heads” details how to combine mobile and Web-based qual approaches to study the complete shopping experience. The following is a brief excerpt: For researchers, the mobile
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