Articles & Case Studies

The Latest from 20|20

CASE STUDY: Virtual Intercepts

Reading it Right: Using 20|20’s Virtual Intercept hybrid research technology to ensure a better customer experience  RPG Innovations, an international pet care products company, wanted to ensure that consumers have the best experience possible with a revolutionary new Out! Petcare brand stain and odor cleaning product. Given the highly-innovative concept, the Out! brand team questioned
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The Most Innovative Tool in Research ... And How It Could Reshape Our Industry Forever

MRA’s Alert! recently published an article written by 20|20’s CIO Isaac Rogers in their first quarter issue. “The Most Innovative Tool in Research…And How it Could Reshape our Industry Forever” explores how researchers and marketers can revolutionize their insight-gathering process through technology and best practices. The following is a brief excerpt: Truthfully, there is no “magic bullet” coming right
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CASRO Transformation Spotlight: 20|20 Is Writing the Lyrics of Qualitative Transformation

Greenbook recently published an article written by Jeff Resnick as part of the CASRO Transformation Series.  “20|20 Is Writing the Lyrics of Qualitative Transformation” discusses 20|20’s growth with the evolving market research industry and thoughts about this transformation shared by 20|20’s CEO Jim Bryson. The following is a brief excerpt: This month’s Transform Blog takes us to Nashville, Tennessee
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Betting On Your Future: Why Sweaty Palms are Important to the Research Industry

RW Connect recently published an article written by 20|20’s CIO Isaac Rogers in their December 2014 issue. “Betting on Your Future: Why Sweaty Palms are Important to the Research Industry” explores the emerging trends in digital qualitative recruiting techniques, giving way to more options with greater results The following is a brief excerpt: Virtual Reality (VR) was
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The Great Quant/Qual Divide

Research World recently published an article written by 20|20’s CEO Jim Bryson.  “The Great Quant/Qual Divide” discusses how integrative research is becoming the new normal in the industry. The following is a brief excerpt: Research has to learn to move at the speed of business. Qualitative and quantitative research specialties that are separated by literal and
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Better, Faster, Physician Research

AMA Marketing Health Services Newsletter recently published an article written by 20|20’s CEO Jim Bryson.  “Better, Faster Physician Research” gives best practices for recruiting and executing studies with physicians. The following is a brief excerpt: Today, technology penetration has advanced so that marketers and researchers now can reach busy physicians at times and places that are
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Is Qual Evolving to Extinction?

Greenbook recently published an article written by 20|20’s CEO Jim Bryson.  “Is Qual Evolving to Extinction” gives researchers a prediction of where the industry is going in the years to come, whether it will be seen thriving or dying. The following is a brief excerpt: We all know that focus groups are not dead. Such a
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Why B-2-B Research is like Herding Cats

AMA’s B2B Newsletter recently published an article written by 20|20’s CEO Jim Bryson. Why B-2-B Research is like Herding Cats explores how the new technology in market research can help can help respondents and researches ensure the best interviews. The following is a brief excerpt: For marketers and researchers, B-to-B research can seem like herding
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The Evolution of Digital Qualitative Recruiting

  RW Connect recently published an article written by 20|20’s CIO Isaac Rogers in their October 2014 issue. “The Evolution of Digital Qualitative Recruiting” explores the emerging trends in digital qualitative recruiting techniques, giving way to more options with greater results The following is a brief excerpt: As time and cost pressures drive more researchers to seek
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Sheena Swanson Awarded Survey Magazine's Top 20 Researchers You Need To Know

In the September 2014 issue of Survey Magazine, 20|20 Director of Project Management Sheena Swanson was awarded the “Unknown Soldier” Award for one of the Top 20 Researchers You Need to Know. “Sheena is extremely poised and professional at a young age. She is extremely intelligent, anyone that meets Sheena will immediately develop a connection. A
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Doing More with More

Research World recently published an article written by 20|20’s CIO Isaac Rogers in their September 2014 issue. “Doing More with More” explores the increase in multi-part or hybrid research projects as a means to foster deeper and more meaningful engagement with consumers. The following is a brief excerpt: Hybrid qualitative methodologies are gaining traction as a way
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