Articles & Case Studies

The Latest from 20|20

Seeking Some Clarity: What is Hybrid Quant/Qual Anyway?

Quirk’s recently published an article written by 20|20 Founder and President, Jim Bryson, in their May 2016 issue. “Seeking Some Clarity: What is Hybrid Quant/Qual Anyway?” provides case studies from researchers to shed light on the rise in popularity of hybrid quant/qual methods. The following is a brief excerpt: Currently, hybrid quant/qual research is all the
Read more

Extracting Maximum Value: How to Use the By-Products of Qualitative Recruiting

Quirk’s recently published an article written by 20|20’s President, Jim Bryson, in their December 2015 issue. “Extracting Maximum Value: How to Use the By-Products of Qualitative Recruiting” considers consumers who don’t fit focus group screening criteria and provides a process for researchers and recruiters to partner with these respondents to mine the usable data given.
Read more

How wearables might answer behavioral questions today's Market Researchers might not even think to ask

Marktforschung recently published an article written by 20|20’s Chief Innovation Officer Isaac Rogers in their July 2015 issue. “How wearables might answer behavioral questions today’s Market Researchers might not even think to ask” discusses the potential of wearables and how they might reshape our understanding of actual consumer behavior and offers suggestions of integrating this new
Read more

The Power of the Target Perspective

QRCA Views featured an article written by Katie White, 20|20 Senior Project Manager, in the Winter 2015 issue. “The Power of the Target Perspective” sheds light on how this method can improve the potential for success when recruiting study participants. The following is a brief summary: Market research today is a more sophisticated discipline than ever before. Thanks to technology that is
Read more

Online Qualitative Recruiting: Is There a Better Way?

Alert! Magazine recently published an article written by 20|20’s Director of Project Management Sheena Swanson Bacon in their July 2015 issue. “Online Qualitative Recruiting: Is There a Better Way?” offers suggestions on how to improve efficiency and timeliness, reduce costs, and strengthen communication between all parties during the recruiting stage for online qualitative projects, based on
Read more

Just Right Indeed: The Goldilocks approach to innovation research

Quirks recently published an article written by 20|20’s CIO Isaac Rogers in their August 2015 issue. “Just Right Indeed: The Goldilocks approach to innovation research” sheds light on how a hybrid quant+qual mini-community can come together to make new product innovation research more effective. The following is a brief excerpt: In April 2015, Quirk’s presented a Webinar
Read more

How Integrated Quant+Qual is Democratizing Research

Survey Magazine recently published an article written by 20|20’s CIO Isaac Rogers in their July issue. “How Integrated Quant+Qual Is Democratizing Research” explains how a subtle wind of change is blowing through the industry, breaking down the walls between quant and qual research. The following is a brief excerpt: It is common practice in our industry to
Read more

Qual Research's Journey Out of the Rabbit Hole

The American Marketing Association recently published an article written on their Elevate blog by 20|20’s CEO Jim Bryson.  “Qual Research’s Journey Out of the Rabbit Hole” uses the lens of Alice and Wonderland to survey the mad world of Qualitative Research. The following is a brief excerpt: “But I don’t want to go among mad people,” Alice
Read more

The Naysayer's Guide to Virtual Reality in Marketing Research

MRIA’s Vue Magazine recently published an article written by 20|20’s CIO Isaac Rogers in thier April issue. “The Naysayer’s Guide to Virtual Reality in Marketing Research” is a friendly harbinger for market research professionals and why they should consider incorporating it into their business. The following is a brief excerpt: Virtual reality (VR) is the current darling of
Read more

CASE STUDY: Facial Coding

Ad Testing’s Demonstrative Results: How facial expression technology pinpoints the best bicycle message for young girls Brunner is a full-service independent advertising agency with offices in Pittsburgh and Atlanta. With the charge by the manufacturer to develop an advertising message that was not only compelling but also effective in convincing little girls that the bike would provide
Read more

Coming of Age

Research &Results recently published an article written by 20|20’s CIO Isaac Rogers in their April issue. “Coming of Age: How integrated quant and qual research benefits from digital methods and helps researchers” gives light to the new technologies to help both quant and qual research be integrated in the digital world. The following is a brief excerpt:
Read more