Articles & Case Studies

The Latest from 20|20

New CarePayment Research Conducted by 20|20 Indicates Concerns Regarding Healthcare Expenses

New survey conducted by 20|20 Research and commissioned by CarePayment: Most Americans have no money saved to pay for healthcare expenses and many are forced to delay care. According to a new survey across 1,000 Americans conducted by 20|20 Research and commissioned by CarePayment, a leading patent financial engagement company, most Americans can’t afford their
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CEO Isaac Rogers and the 20|20 Team Featured in Recent Article from S&P Global

S&P Global recently published an article “Analysts: The Markets ‘disenchanted’ with Snapchat” featuring commentary from CEO Isaac Rogers and insights based off a 1,000-person nationwide survey conducted by the 20|20 team. “Analysts: The Markets ‘disenchanted’ with Snapchat” offers perspective on how the younger millennials feel about Snapchat. It discusses its position in the market in
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Fast-casual MR: Leveraging Online Qualitative for Fast Delivery

Quirks recently published an article written by 20|20 Technology CEO Isaac Rogers in their January 2017 issue. “Fast-casual MR: Leveraging Online Qualitative for Fast Delivery” explores how digital tools can help researchers meet end-client demands for timely, usable insights. The following is a brief excerpt: In many ways, the gold-standard qualitative research project is very much like that
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An Inside Look at Traveler Decision Making

Where They Go. Why They Stay. 20|20 Research recently partnered with Sullivan, a brand engagement firm, on a research initiative to better understand how travelers research and choose where to stay on a vacation. Using QualBoard for an online discussion and QualMeeting for webcam interviews, participants across the U.S. shared their thoughts, feelings and experiences
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Learn and Earn: Three Intriguing Lessons from Online Qual

Research and Results recently published an article written by 20|20 Technology CEO Isaac Rogers. “Learn and Earn: Three Intriguing Lessons from Online Qual” illustrates how online qualitative allows researchers to reach their consumers in new ways. The following is a brief excerpt: The conversation usually starts out something like this: “The project was fine. It just doesn’t feel
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Unlocking Best Practices: What Advanced Analytics Reveal About Effective Online Discussions

A 20|20 White Paper Rather than design and recommend best practices based on gut feelings, the team at 20|20 decided to do some research of our own, studying a sample of completed projects to see what insights we could glean. These projects were run through our proprietary, in-house analytics platform that measures sentiment of sections,
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Webinar Video - Strange Bedfellows: How to Leverage Both Traditional and Online Qual

 Brought to you by Quirks and 20|20 In May 2016, 20|20 partnered with Quirks for a webinar exploring best practices for combining traditional face-to-face and online qualitative research. Today, more and more researchers are finding opportunities to combine both traditional and online qualitative research within a single project, thereby giving participants a chance for greater experience
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Seeking Some Clarity: What is Hybrid Quant/Qual Anyway?

Quirk’s recently published an article written by 20|20 Founder and President, Jim Bryson, in their May 2016 issue. “Seeking Some Clarity: What is Hybrid Quant/Qual Anyway?” provides case studies from researchers to shed light on the rise in popularity of hybrid quant/qual methods. The following is a brief excerpt: Currently, hybrid quant/qual research is all the
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Extracting Maximum Value: How to Use the By-Products of Qualitative Recruiting

Quirk’s recently published an article written by 20|20’s President, Jim Bryson, in their December 2015 issue. “Extracting Maximum Value: How to Use the By-Products of Qualitative Recruiting” considers consumers who don’t fit focus group screening criteria and provides a process for researchers and recruiters to partner with these respondents to mine the usable data given.
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