MRA’s ALERT! recently published an article written by 20|20’s CIO Isaac Rogers in their fourth quarter issue.
“Common Mistakes With Global Online Qualitative (and How to Avoid them)” address some of the more common, yet often avoidable, issues that researchers may encounter.
The following is a brief excerpt:
With today’s digital tools, online qualitative platforms have “flattened” our research world, allowing research agencies, large and small to design, coordinate, and execute multi-market research with relative ease. As researchers transition from thinking of themselves as solely US-based agencies into firms capable of executing research worldwide, many are experiencing the challenges of conducting research on the global arena. At 20|20 our team partners with hundreds of research agencies across the globe to conduct online qualitative research; from these experiences we have gained insight into some common mistakes researchers make when plunging into the world of multi-country studies.
To read the full article, please download the PDF here: Common Mistakes With Global Online Qualitative