5 Great Uses for Webcams in a Bulletin Board Focus Group
For the past decade, the bulletin board focus group has become the standard data collection methodology for online qualitative research. Even so, bulletin boards have been primarily text-based discussions. Webcam responses were rarely used because the webcam videos must be recorded, saved and uploaded. This process was very clunky and fraught with difficulties.
Since QualBoard introduced webcam streaming, webcam videos are now easy to add to any QualBoard discussion. Respondents simply click on the record button and their video is streamed and saved directly to the QualBoard servers. It’s simple.
The webcam response technology opens up dramatic new possibilities for even more insights and reporting. Here are just five great ways to effectively take advantage of webcam response.
1. Respondent engagement: When you want to fully engage the respondent, provide instructions visually with a webcam video. Webcam responses also keep the QualBoard from being too text-heavy, which makes it more interesting for participants.
2. Reporting: Make findings real by showing how real people feel and how they react. A video is worth thousands of words. Make your research presentations come alive and memorable.
3. In-home context: Get a real understanding of your respondents’ context by seeing it. Also, have them show the product on the webcam and discuss it. This allows you to verify the product and provide strong visuals for later reporting.
4. Deeper understanding: As researchers, we know that asking similar questions in different ways uncovers nuances that would not have otherwise been known. Some people communicate clearly in writing, others verbally. Using webcam responses can deepen the insights gained from respondents by utilizing their verbal as well as their written skills.
5. Emotional context: Want to truly connect with someone’s emotions when they tell you they “can’t stand” or “love” your product? Watch them talk about why they do or don’t like it.
Powerful. Insightful. A perfect complement to a more in-depth discussion. Learn more about QualBoard, our bulletin board focus group platform, and new webcam response technology.
