NEW TOOL GREATLY INCREASES ACCESS, REDUCES COST, TIME AND COMPLEXITIES
NASHVILLE, Tenn. (July 7, 2015) —
Dial testing has been a staple of the advertising world for years to test the effectiveness of television ads, political ads, videos, movie trailers, speeches and the like. Today, the technique went on steroids.
Global research technology and service company 20|20 Research has introduced an online version of dial testing that can include respondents from anywhere in any dial test project, while eliminating travel, facility rental and the need for specialized equipment.
The product is expected to dramatically increase dial testing’s reach and effectiveness while lowering its cost.