20/20 Research Advisory Board - Rachael Krupek

With more than 13 years of experience in the industry, Rachael provides clients with a can-do attitude, excellent listening skills, and the ability to personally connect with almost anyone.  In her role as a moderator/consultant, Rachael's work process involves crafting the best research design, asking the right questions, analyzing the learning and telling the "research story" to her clients.  

She has experience moderating countless groups with adult and teen consumers and B2B audiences including IT directors, small business owners, HR and medical professionals.

Full Name: Rachael Krupek
Goes By: Rachael
Company: Qualitative Direction
                       703 Pearre Springs Way
                       Franklin, TN 37064

Email: Rachael@qualitativedirection.com
Phone: 615-472-8759
Website: www.qualitativedirection.com

Areas of Specialty: Focus Groups, IDIs, Telephone Focus Groups, QualBoard™, Other Online Method-online immersive research and communities

Industries & Products: High Tech, Home Improvement, Telecommunications, Consumer, Packaged Goods, Manufacturing

Research Specialties: Advertising/Copy Testing, Attitude and Usage Studies/Satisfaction, Concept Testing, New Product Development, Usability Testing